Research
April 28, 2016
Burberry Snapchat campaign in progress
By Sarah Jones
Instagram adoption rates are nearing 100 percent, but Snapchat penetration lags behind, as brands remain unsure if the platform is right for them, according to a new report from L2.
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","iv":"8ab52be8485a895b7af7c8d0fba63b0b","s":"3d297e1c88c82484"}
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