Research
April 22, 2016
Native ads and branded content gain on mobile
By Chantal Tode
The average click-through rate for premium native ads on mobile is now 137 percent higher than on desktop, with the spread expected to expand as Google AMP and Facebook Instant Articles reach more publishers, according to new research from Polar.
{"ct":"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","iv":"ad7d90ad5cd5f07aedeff0edc7090dab","s":"3ef8a97c297207e5"}
Share your thoughts. Click here