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Nov. 29, 2024
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Print

Pace of cultural change must be met with careful observation, sharp reactions

April 21, 2016

Vogue Me record Vogue Me broke records with its inaugural campaign

 

By Forrest Cardamenis

SEOUL, South Korea – Change is wrought too quickly to anticipate, meaning that brands need to be fast reactors, according to Vogue China’s editor in chief at the Condé Nast International Luxury Conference on April 20.

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  1. Women now represent 13pc of global billionaire class: Altrata
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  4. Leading with pedigree, Range Rover promotes plug-in SUV
  5. Stella McCartney advertises action in eco-conscious campaign
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  7. Burberry plays with AR tools, pilots digital scarf try-on program
  8. Digital dilemma: Why copying mass market strategies is killing luxury brands’ exclusivity
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