Columns
April 20, 2016
Ofer Oved is a strategist at Hiro Media
{"ct":"TgBXBa9E7sMuN9ycjEK3r6FK9cpshLhSec+WLX6WYMbZ2\/5Y15fCtA+5rIxWP7ucu9xvxuyeRUJmbMxtYd2ixVT3QRliDrIzlZsqbfvulFQuLHtqYRnlKMKqT4fsrJKMZKhCaPFRSCf70SsB8jV+xEHXNVsIPrf9ah4Ta\/vnJLTXthbLGpODNwGfQ3rXuh+7d6K7aCvqdve4FEBUwyLEh+gCgOCEKHkJqK3LPqfDVbgfAR+lmhTiAXyByTjSi\/7v8m4SkdurP9IpBH7ZMQCoUWamQDaDE5QkTYKfQlyJmu0Oi\/oq9cL7ft\/LLhY3JI7uAee5A1q5DYhAoVMfyyp6KRZ2X2rBmk3mrVeqQiackeTlR6IkiTPwRUPfgijzXqa3fTQIbRVg6pK3ci36V71OQze4DvjKPFOpAowE03456xr2Wdz7apXtfVusiF7T+2cuI8BcJn7XHi1O7XGyTyX6+6hgkimCXm1PS7imXBv8OsPnpdV2Reuhn5SgYiO966jxWX+T0aybS0kjdb8u\/l6eenxgxnsw9B8FM2OLm\/Fh37rwrYdR+Q1H3JkSgR5WZ26AIVqqOoP7G3TO6X3n+ZUGiBdZQiEFhlt7m5E4iOOn5J7s4gutfGeZaEcdfooLuN9\/sxzLf\/DWXhjwc9ymnxgk10k8bclXn3S6EN93KgtadxvkTFseiGWhppaN83PPfuz1db4wAnJoHz7AObIf+brlf361Bls79fdiH5\/uTjpb77JKcxq0pQS9EnoHDkvyzGeiBkGw3xFSD52LRO7N7smyVYNmLdiSpsVZLP28pWTxli457MNZLrV4twiGLB0o7jhcmArPdHNyans32LFybsegzxKCvCHuvhip\/r3uh1chmWLlaecEzWgLO4tJCyhUUg8P8k3g1jLuNHY6DzaCJZJafVki6GwY1xasNwsmNBVQuNIpcnvvbqutCbCVa+HVdFllJ5IkOuJzNZRs0oM6XRxCAulp7gCxbWkkTzL4+ErfrfstTUZ1XDT07KoobDeo3scx14YtkvclkLXQ19rDNJwaCztBaBNNh4W4Gj1VbqZIgoUMGTaW5nEkX+UW3ifCmcwI0fGnVreKL8ddQ59ykQkNk\/VqCc36W1wrcz+lWVaVOQrhlhPQRnuldbvFmC5uZu8rS0vW9WzGDN+FoUj70b5aM4TQT3DmZ+QfzQXeEoj5JUCY2M53hBdxn90cAcEmbeQkRCOS3mNrFzhMAWMSgiwbCmC0SRvwBitebN9WCyGBBpjBmMXgCNarFRArxGl+TKvR8+w47jNK\/5BYwsPV37ceea9pVLULDOvXD8U41\/tFLYZ2kmyGSjycf51wve6bWjnUMwO5n0fucD1SxG1AjV5PTdvQZV\/pA0zo1f+TVulzAzU\/xV1AfLgBZ3bHbqJQDiyf+F1vbdLFc+Qns+xjKy3VzoRIWwvWdp3PVWhLdlFkfjyX+JPOmyvLY4HGMFBdkOAs0yQ0qpJwPDrZ0K1JdobPy5oPth+znQbrJtNUeJDwRpZOffm2PrtUHXDAKXkNA0R9voB5rVBdkAs9UzdAit6Uu490DnbKfaNI0PPArKIEH+hzKepMPXWO5K8SovtjmHOVHq+i\/rE+YA8oGxg+lrs5wz0ZN+B\/5l5g03oFQBQ2HS4a5ZhjavKJ+moi4z0eggoP7v8bPC+slIAHwqu6S\/d6NNVmFWWQS9UoAihwKU0or1c7l1r18xTx6uwMMQJf0q1cBu0dODGG+5TMA3+8b\/WTWx81BSOMB4wdy9O4eBkXqgH0L6aqEG3mSydVO919zHHdWz47B08l3kft4owlqZ25aaKB8XwHSm6SPCLUTF2blLpk\/H5I6tlxzzQxD6rSo0M6JdUmiEJrE6SDd\/qRgDg7hfjX+sM54KzRtehVEnwiZx7QeFwsOPaZwf\/pTC2jS5fbfcl85yRR\/F5GLJz08FlrQcbzvsJfbk2E4tMKi92NT4joeq2rR6ZaI8JOfxBAnsMAiOrqxZudOx+wamsW8p0MlRuHPNCFpoZg4LtrgvNEwQYo0njo84qT\/rSsNEX8fzLQS9Ooz5aUxV\/wuP8sIhmpAffXXQ996Gky1Wf1G3FN2gfosmDK\/3HvBI4gxICtKfTPb2ekqnqPA\/p1NHg4XRIy0kmiIWcrMG947wAo8tJpS5hm7QVKwaRZlG2Ifv9yi\/52LYp0o3cr+n5HSu+\/Jv6PwaywOhApuzXPSg0VDpKf666buRoNLI9zSe\/2wjv4Inmi0vHIu3z0Q9K6rmsfr3MI1EYQB8QOrC8aI4EFCUOOH7FoPvPeN8L5xyMSZeFD1v6FkL2wNyqSkLzUDX9MTL4j5i2aJbhlwWgGeEen8uqg\/M4MdKxsdMyBGWMgXZHPRHH8oR87Vi46aEvXym5T5Efywm\/5MgotVHiuj6i9vVZavIQ4eLrMXYLySwGB7i1owg54I9dL5qciU8xoFwub38tLXiWAsHD3Bbv2Tga7malm4Gk5q\/vHcR9K0xLI7ipLeUgo2n9Vwbkt6bZ9XQGzZ2G0EBJjpKzErmDdqoU589QHU844tF+A2jaJhgYLoeCQW6l8XYqr1KNhuWO635pu1QhRZrNSWgG3AfChnXcaY7vrNEx0vb\/Ns51sNVgRuhdjfzQcjNEGUkOxLje6MRMPNLduskW0vICZUvQ7KJbRkvOv68tV87eq0nWPtq4CCrDPtrIUFJx2oJi5gdqfKWXBbqqwFPRISOFXhMG7uXs3dhCwO9CB6AAXKZcagMv+RTYoYG8j3CXS\/FwOyIaTfMJlzJmf6EsuvVUj1bmLBSV38sl4iIamsRo5YF0\/ZIOPXDrZdFFnwYUHD2LF\/3kKfVnjvSfMsTJhP\/ke65iH1caBxA4UeUv8oYqVnzIAcLPd0AoLciK6hCcAHeYRgVYWUxzwDacrvI2+N5cAlrQUcsfNpLRQuDMRwh4\/7zity3Ob+PeBm0FirUE6ZUWJx1PMy1u3F4Wuhq52MXHSsA8YTGXL6xRjbmozHAnUq6h9wVqJX\/HmsLMwOp\/iiIKgKVQU5XjYUR1hKHX95pa3FeYc7yqtHUnHhgJQvvmN2621HHez\/73c5zZy+sLOZg9YbGjt4pTz+h8FwbVnGIaqE0HJc0hEXEf\/O2poOBTlLjTg0TnzCN8HoaeZ07M6RQroN0CPB256w5m35nWIV0wb9P2sRntWGKvAnN0wJVw\/J7T9KV0Hobf81moHLzjecf8UDnnJRQRqyoIGYtHjjQ6QiA66INL+l3zAcBcFSqfroKbI+vYPmhHDDTO7o+4tZKwbbpOW3a3dX5vVlO3eOZ47J1WQ8DMAUHs9JNB7pmOf+QdPXZNyLtEb+djcHI6HamXEAnyTMf2J0QiEWf\/zU73D530DVt2m6bjncTmdAKxmijc0GPKfyOSIHw3k7Ih6X7rs01UyP4uKTTfvJoGrOe74hefxIbEYZ8q\/wusthvvy1UXMDK3V+euWavOgkYSnLWslGwmxNTh\/\/\/zzj+9aDOc4XCL2YCsNptTyFqIBNaOnRcTgMknEsgScaVEiQ8HnEwSDfvEfZy0dQJRgXh37J+FsTBV3\/y1s6ouqGXnMo\/1xnolU9TCnIJBPd+SgR3bHeCckCTKDhUpzjYVcd18Fqf2O\/2DDAw6qpbU+Z6yfIMVBdLlkNeQUlNhDMSTovbnhNVFCJjxSX2PcwPPa19LZqr0MIePgRiHR4jpMfFw0Cwgk8VgzeGvmCy7FbDrWNr8O36nVD7EUZz8TKY4qYe4zn503vYTre43LVjVPTS7gRDMz5cnSoSVwfXQ1XLMStrBUUqBt+85XTxIssVfDkIZNIKwPKXZgOaw3FFOuSmKaaVGksOESSDPLAPyM1dmK0dvgpk11vlvIF0H+3idxC0vp0vnC2Sitdu23UNbDWJo2ym+k0j4ISxRe3rnbUDCPiTBsU0+TbtHQFTOD3ylkIuMVWYund+cBQAdT+ksponHoVzEjmVDdd5f97MiCvhElqvOh11SLz0jP5XMCVqKnNqKEpBWOA\/CIpDHx+az2+LYoi\/KTSaxbbViSBLfECFHRoQESjYouHEbNqEmo2oeZXzHFK5tcFC8ih\/9JtP8gAK26w0mzj6CuCOcyQc895TCJAt+RWGz+syW+j8g6C062PNvWlJqmLMCumtKKGuD+0Y9kitRpcu1sL15s0KFBq16HFQAmUBvN\/9Dwos09oDYSTqcXGhYXREAV+xR4HifSG9ttr9fy7NppqBHDIiE5+Zyq031rCyD70tj2h45sjLZj0ud6wIa1Tu3EMZuz\/y0rV9JTS\/8QQNmMpNLK1D7Gn6Q+GpZB1dqS7C61HFThq9kMF4NCFzwmd8uwtETtqE0bTK\/01tGro7rP0xiU+ukXQrbDXeZvO3ciK+DGkgi9vmWv9ILjdxChn3vRIkw\/AhUCevVrK8tVFvRjEm0ir9hiYV2aVZ6nBgq\/9B9w9I\/\/9jJszavRMq4JLcznehvkjLgbXAs0cdR0teZkODUnuD45rkx83Yk\/SbKpTbfsKgOz6C5SyeTGoPXgVuEROsIUVafcRVxr7oHPLe7RJ7szJpyzBPOwuGwwYk0yYq3nVN8\/ChtZmYEoiILy9UbvsCefSvWrZHMTlZvjbcm0M3vDfkCGmKNPwKroJ1sVe\/V7\/sR+C9\/FnieevyTHGCpA0Dji1CtYFosOv9pAKLj9N2Ke5Tmtn9pWlaxpKzS\/\/qh+Ar5t0ZMUVK9bQJxku3NTb8Xoh+bK597MbYJmjGiJMXf5AuICeWQ0sTx\/\/dj4CkrNmYBooBZtjKoQKlMKeprdkz1feFGDmE\/gLTlaHfz5url7dcVls\/58SwFT\/DDStDhY8S41nxLskZn0PWpRBhg6o2b\/raOzXuC4MuAZ9WwQ4ncaqpkvojhrljqXQMmNARlB5z8coz2R3MiPE9jZjsGGdIUqk71KvphdTcpKbTiuJzFoZfA7j9lr\/G0utGEUyfg0OyLwt2tr3AiaCd7+QdS7igD8D9wkoYxMJMExDtK5ufAnkhkjzisrYqeGMlHjbTcbyNXy8ISsp4nXPH5cw1PTpPtnmxI7GS7muRyTGsSaTlmH\/QrvUg2MdVG0EpIrrRR4EoJStbVlHKh3g2ei3m\/W3zTFaaAyOW+5wXAfIeoQTEt+mObZqoRy9HCZ3YKRmpTAGSrlZeCVXbLF5yvOAKFxCXB4Gp4nCbN5tSE+nFgAqXW+HkfcA9bDxEV47rcRaQuk38v4JptSq265JmxiOtI7uKq1erIE+D\/YUHWM5JYwJR8+XKkg72riZrxo4fMq8DrM0Zzm91n4K8QFp7twowkoRfnAqdRdkz8LzPrmpVHQP8ANvLhUn\/eOZjzSXsVX1dRMDS+TamQJlH634Me8OZGs8Z4OWN+nFQ+0RBClFo8Irs\/5qC5kERqkd1bieaA+6f7RcDcNfvzPBdbvC11OrEiIC9DizFd3c6HlMnGgMcJcFHbAFWQ8Kz3g1LShS6piUZEW9JBSs+qWm6IyoG0xwh6u1w3f5PfCp0qjFQ\/4MnlYvHtlfajpxbRzVeivSczyISKsXtRnrwy7EqnKZmE7itz4w\/2dGpUW4xlwDbiYLbW14\/00BIaf9n0D\/UyqtzPDCf\/zh0w1xOMRsMUu8Y3hpGeVfYyLNKsbVy1B7iluMieZMYREf\/q\/u1uNAo7fUMpg1dFijPCm8bDmroSzKcLTn+SyVV+M0B9+wR5bd9Bnmtmi8eF5KB+zL1\/hzc4PKb2Ilh+IheCmQIhwbwmpHKdl8j1ypi3kdvuMjkmhEip5bopHWxzk+8vF1Gz77jzQcVm+KZwyZ0jtbjD8YFFH\/TYctPVSd22p\/OoxIlOR2+ieN6e36wihfaGQoUXL+E0vj8jH6jJtSyHWYc3tW7aucd+j3sMjIuZJi3sekLbZwfcy7rRSPJ4p05sjqCORygney2rwq39KvaAqoJGApdRvnAezEliIzf82t5Kg0SuMXyLA2VyYfvuS30S4N+GgN0qM8NLjEMlshDcEyeNZhO2VnE6vjq+5TqKYnP4D2+7DfpFashPYoCkzkUzaJvOGCUrJYjkCzQtbisqxnQYMTdTyD0YTeAyILeQJnz2dNMH\/LNf0+ld8HNsZAVF1JnFjU3\/AD\/5ttHx953Rqt0Ub42ZZ2kWNQ7Iq7\/IP8D2\/2\/xNpzwL+PjrwB6WQO2t\/PEIGi1Wsl1rC01yCa2tqb5UlmD5TdqRAF5HP\/s5Pqt0u0edCiONhvsFYp6QkZUgsrdbPL2BCSwFeUVQW6uSXmkIoZzuGHZ6C8pHGyZ\/Lk0k8DGKQ0of2uYKhG47BNZ2RQ8gg07TSkonWRz++IFGtVuOHHlRhKqimzQJoihxJhlm2g6os6FDMvjy2vyY6PGSdvgPcDvSD2k+xXB2fpdj8QxCFCk4hqexWg0vgIqe4fsIg4n1U0CxAaW0Zl5zKSF8\/57sSmGFUi8RdehJknIgQljcdeoPMU0wtCNrV8stSuuZzvlOAn07l92G0dR9\/7K5ZJbR2Q5RQbLA7YvJ7sAX\/pIPE52ItQREae1v4XpgurPMG\/Wfq7MhVGqKNTE+usH5GQ1mxWgeK3Hw9+1f71m6l51KDsmlHH1+3u2NWlcaLKYxk8cjOHKcT8ZIplzkybx1voftkYG\/In4XpM5ix\/mNllLOxzZAX0F7tMiKvHpBmg9PFy8YgzQd\/faAexI1G\/JGkY8WzKIz1oYk7qj9pb927AxtvOu\/KpTS+vYakryysqoL0f86BZuczyg7cCflcAib1QD58UoKQ2Npe+F5aYg\/5KM5Fdmt2eM46FPVbRawj+Ua5IKsN+303bGw14HEZ3wTEP70+Takdj3kFctyF45l9XXs6NgIkjlOcn6fdTgJ6OF6y+mJGDWsppDJC8dnPoSHXX+2JbDD5R3\/Ti3St0G1IKLos85UvVC4W7iXspSMXy5mEFUxqmP2+kb+cD3F+Hj9SyS1cpBLMc6j71coT63WqYpXhgTRvB6kuBVG1eSe8eYkWlMbxrgZCRL1kH5sw3\/uTW\/eFa392bhwJ+0lDWTp84JawByn3Yf3fWpuenghYpkmd\/eco2gvqioVnn38\/sOPFRrBw55IZ4UD736RRu5\/c51bTEl4rH1yXU6D7YZRu83O3A2Zc4dnvGgdkx9OVD6s2cJY9kWy8Q4RRXOWrTChWZNsp+NpAvWUZYQmCJnSUkMn1+K7nHlxWtwuEuFIrku3OY0XW0WuWKrP+OzJ0sDcKaCiHMiL\/4VWZwSlIaoMhZXpaIlWs8N1mqB9U0\/Ck5b63SCvKnUS269m4JTWder4ZgACFf9pNxVKpPE5EZb0dxwnVAUo37eCF8J2Kq+K3es0d\/dfg7xd2mr2Kdfh+VvuyseTLNBTZUd\/iQ1OV7HAt1Iw2jwyHc7XoTyQQQK6lBY1oFWK","iv":"aa46b7b526bbf39d53d0e30418c51fc3","s":"6d77f529b54a158f"}
Share your thoughts. Click here