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Commerce

With billionaire population rising, superyachts prepare to follow

April 14, 2016

Camper & Nicholsons Polar Star superyacht Camper & Nicholsons "Polar Star" superyacht

 

By Forrest Cardamenis

NEW YORK – Superyachts provide a peerless luxury for the ultra-wealthy, but selling the segment on the industry is still a challenge, according to an executive at Wealth-X.

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  1. Dolce & Gabbana, Smeg present 'Blu Mediterraneo'
  2. Women now represent 13pc of global billionaire class: Altrata
  3. Personalize luxury brand marketing strategies for lasting loyalty
  4. Erewhon to pilot pop-up juice bar in Las Vegas during F1 weekend
  5. Luxury brands losing ground with younger audiences: Bain
  6. Mercedes reflects on trademark’s storied legacy in global campaign
  7. Tapestry, Capri Holdings respond to FTC lawsuit opposing merger
  8. Equinox selects new president
  9. Leading with pedigree, Range Rover promotes plug-in SUV
  10. Stella McCartney advertises action in eco-conscious campaign
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