Internet
April 13, 2016
Kendall Jenner and Irene Kim for The Estée Edit by Estée Lauder
By Sarah Jones
Marketers found ways to share their perspective through service at the beginning of the year with helpful digital platforms that also provided entertainment or subtle promotion.
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","iv":"096165067af4807b85c6b87cdc9a5fe6","s":"a31e8de8c0cdf0dd"}
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