Advertising
April 12, 2016
SK-II promotional image
By Jen King
Beauty marketer SK-II is helping single Chinese women overcome the stigma of being labeled a Sheng Nu, or leftover woman, in an emotional documentary-styled advert.
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","iv":"abecddfd02669a5358001686c77f87c5","s":"f59259e2661a37d8"}
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