Luxury Daily
The authority in luxury news.
Dec. 25, 2024
  1. IWC social snow globe stirs up winter memories
  2. Luxury Unfiltered: The 4E framework is the key to transformative sales success with luxury clients
  3. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  4. Dior goes for gold with flashy J'adore campaign
  5. Brooks Brothers print campaign uses QR codes for click-to-buy interactions
  6. Krug ID app creates mobile reference network for Champagne lovers
  7. Dior weaves codes and trends together in digital nail polish promotion
  8. Mercedes exec: Social media efforts should single out brand advocates
  9. Just how disruptive is Airbnb for luxury hotels?
  10. Tourneau creates two-piece collection to support AIDS fund
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Advertising

Burberry acquaints consumers with Mr. Burberry through sensual narrative

April 5, 2016

Image from Mr. Burberry campaign Image from Mr. Burberry campaign

 

By Staff reports

British fashion house Burberry is creating a persona for its new Mr. Burberry scent by documenting the character’s weekend in London.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. IWC social snow globe stirs up winter memories
  2. Luxury Unfiltered: The 4E framework is the key to transformative sales success with luxury clients
  3. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  4. Dior goes for gold with flashy J'adore campaign
  5. Brooks Brothers print campaign uses QR codes for click-to-buy interactions
  6. Krug ID app creates mobile reference network for Champagne lovers
  7. Dior weaves codes and trends together in digital nail polish promotion
  8. Mercedes exec: Social media efforts should single out brand advocates
  9. Just how disruptive is Airbnb for luxury hotels?
  10. Tourneau creates two-piece collection to support AIDS fund
VIDEOS
More Videos

MORE IN Advertising
Mercedes-Benz rolls out AI-enhanced MBUX Voice Assistant
Roger Vivier enters second act of cinematic campaign
Ginori 1735 spotlights holiday tradition
Magic, melody guide holiday campaign from Cartier
Cipriani Residences Miami launches home decor collection
Balenciaga Music bridges cultures with Chinese pianist Wu Muye



RECENT ARTICLES
Happy Holidays!
Estée Lauder Cos. establishes new fragrance innovation hub in Paris
Accor developing Sofitel Diamond Crown Hai Phong in Vietnam

The RealReal opens retail location in Houston
Wearables, AI at forefront of 2025’s digital trends: IMG
Off the Cuff: A Q&A with Aston Martin’s Marek Reichman