Sections
Home
Industry sectors
Channels
Opinion
Resources
Subscribe
The authority in luxury news.
May 8, 2025
Most Popular
My Account
Subscribe
Sign In
Log out
My Account
Subscribe Now
|
Sign In
Log Out
New York, May 8, 2025
Home
Industry Sectors
Channels
Opinion
Resources
Advertise
Subscribe
Longines wraps role as official timekeeper of 151st Kentucky Derby
Hublot taps unlikely campaign star to celebrate 20th anniversary of Big Bang
Luxury Unfiltered: How Gen Z is turning the Birkin into Wall Street’s hottest commodity
Bella Hadid shines as face of L’Heure du Diamant collection from Chopard
Gucci presents summer product refresh
Porsche cuts ribbon on esports facility in Cologne
Sephora highlights the integral presence of Black beauty
David Yurman opens flagship in Miami’s Design District
Bentley creates bespoke surfboard in latest collaboration
Kering, Cannes Film Festival to honor actress Nicole Kidman with Women in Motion Award
Home
Industry sectors
Apparel and accessories
Arts and entertainment
Automotive
Consumer electronics
Consumer packaged goods
Education
Financial services
Food and beverage
Fragrance and personal care
Government
Healthcare
Home furnishings
Jewelry
Legal and privacy
Luxury Memo Special Reports
Marketing
Media/publishing
Nonprofits
Real estate
Retail
Software and technology
Sports
Telecommunications
Travel and hospitality
Channels
Advertising
Commerce
Events / Causes
In-store
Internet
Legal/privacy
Mail
Mobile
Multichannel
Out of home
Print
Radio
Research
Television
Opinion
Blog
Classic Guides
Columns
Editorials
Letters
Q&A
Strategy
Resources
Case studies
Conferences
Editorial calendar
Luxury Daily Awards
Luxury FirstLook
Luxury Mobile Summit
Luxury Roundtable
Luxury Retail Summit
News briefs
Newsletter archive
Podcasts
Video
Webinars
White papers
Subscribe
Comment
Email
Print
Reprints
ARTICLE TOOLS SPONSOR
Mobile
Marketers value location-based ads, but in-store experience is lacking: Forbes exec
March 28, 2016
Still from Louis Vuitton mcommerce film
To read the entire article, please
subscribe
or
sign in
{"ct":"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","iv":"a774a10986a31e7744dc53fc156c7f3c","s":"dc1624022873868d"}
Email this
Print
Reprints
Download PDF
Share your thoughts.
Click here
« Previous article
Next article »
LATEST HEADLINES
Porsche cuts ribbon on esports facility in Cologne
Burberry, London College of Fashion establish new circular design student competition
Wheels Up introduces Sustainable Aviation Fuel program
Kering, Cannes Film Festival to honor actress Nicole Kidman with Women in Motion Award
Chanel releases spring/summer 2025 eyewear campaign
Luxury Unfiltered: How Gen Z is turning the Birkin into Wall Street’s hottest commodity
Kering taps veteran talent to lead Ginori 1735, Brioni
Armani Beauty rolls out retail location in Philippines
McLaren appoints new CEO
Mercedes-Benz supports youth education during summer sales event
MOST POPULAR
Longines wraps role as official timekeeper of 151st Kentucky Derby
Hublot taps unlikely campaign star to celebrate 20th anniversary of Big Bang
Luxury Unfiltered: How Gen Z is turning the Birkin into Wall Street’s hottest commodity
Bella Hadid shines as face of L’Heure du Diamant collection from Chopard
Gucci presents summer product refresh
Porsche cuts ribbon on esports facility in Cologne
Sephora highlights the integral presence of Black beauty
David Yurman opens flagship in Miami’s Design District
Bentley creates bespoke surfboard in latest collaboration
Kering, Cannes Film Festival to honor actress Nicole Kidman with Women in Motion Award
VIDEOS
Tiffany and Co. talks strength for Mother's Day
Versace taps Sabrina Carpenter for La Vacanza campaign
Entering new high jewelry chapter, Pomellato elevates signature Nudo collection
1stDibs features global design professionals on annual award list
Bentley creates bespoke surfboard in latest collaboration
Bella Hadid shines as face of L’Heure du Diamant collection from Chopard
Sales at Puig climb by 7.8pc in Q1
Botswana’s foremost athletes front new content series from De Beers
Tiffany & Co. enlists all-star cast for HardWear campaign
The Savoy London spotlights success with debut podcast
More Videos
MORE IN Mobile
Patek Philippe expands watch discovery through digital format
Snapchat introduces subscription service
Meta launches virtual fashion with Balenciaga, Prada, Thom Browne
Burberry expands shopping experience with AR tool
Nordstrom launches sports concept
As app spending grows, brands must understand platform preferences
Back to top
RECENT ARTICLES
Porsche cuts ribbon on esports facility in Cologne
Burberry, London College of Fashion establish new circular design student competition
Wheels Up introduces Sustainable Aviation Fuel program
Chanel releases spring/summer 2025 eyewear campaign
Luxury Unfiltered: How Gen Z is turning the Birkin into Wall Street’s hottest commodity
Kering taps veteran talent to lead Ginori 1735, Brioni
Back to top