Research
March 25, 2016
Image courtesy of Neiman Marcus
By Sarah Jones
While 85 percent of retailers consider unified commerce a top priority, most are not making enough of an effort in upgrading their infrastructure to achieve a fully seamless shopping experience.
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","iv":"bba5fbfd93153f68c839959117460714","s":"5c57409977e62045"}
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