Mobile
March 23, 2016
Burberry Snapchat campaign in progress
By Sarah Jones
As content consumption continues to shift toward mobile devices, Snapchat is benefiting due to its quick bursts of immediate entertainment.
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","iv":"123de11a7c7d176f72c549ed3a705a11","s":"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