Research
March 22, 2016
Image from Chanel 5tandard February issue
By Jen King
France’s Chanel Beauty leads its industry in establishing a strong emotional connection with consumers through a foundation of intimacy, according to a new report from MBLM.
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","iv":"d1779e114a13aa94edb93a8c5eb0170e","s":"5394ecb3dc4bb333"}
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