Research
March 17, 2016
Photo of VivaLuxury courtesy of Bergdorf Goodman
By Sarah Jones
When it comes to omnichannel retailing, department stores perform better on average than their monobrand peers, according to a new report by ContactLab and Exane BNP Paribas.
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","iv":"ca4b70065ede7ab3e0d20ed33c72214b","s":"07404677d3ea2f40"}
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