A Bloomingdale’s direct mail piece successfully embeds various multichannel touch points such as online, mobile, social media and catalog to alert consumers of its eleven days of new trends and fashion happenings and ultimately drive them to purchase.
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ZiuGt\/R7\/ViTFC5ShSseSq0ywgB11RmbCXWZ9RGgAJ0tANK7vJYBJlE1nz5GH4Yes0mM9hIOCriEqnogQddApjEu80h\/eHM7xWJNLhvXOL5s\/18UPq8N9RAdZQ8FyacvE6SNG2ipJlNCwpH6HnaVgxw+fUhWYh0IY8KiCOFgGyRwYidmH3feAv\/6qvTvEkmxNTLE8Mi2UCNrGDJc0q+TiZL5g24aFQH0wGdrHepsg9FgfjeVdJjeN5THPzNuCj6LHdRhC7aPi260GYV2C++vIUl4K69GZzoDFVtveo3KmBUW4k+ll+LURd6Ei8VuSHG3c2c95Ei6bhbAEOea0odFBkolMacZjbRw08Npj+vw0FVsPa2zcB67pRUwelcq6r9n1B1zKps\/jTeuEuLpX982YoIa27nnkz5o6S5RySeFA9pZAORGfoj6KLxcyBXbh6jYq\/0H7nJ7KzsgMpyW6bIiGs+vS2WUjF1AsI4XaRJH+gPJZu+bmJ5gBy+7uGnTlY\/te\/fYpbEEeOLM6EVmNn28SshTWVFsxNPbKXBSwwQ0dz3BosXWsd7B4GbvrDQK4jXyqiIAq+dc30jYizC+GjoXuwIMSbMmrf2DJMNUc+sXav6NJiUu6eCw3kvRfMKLV86\/HrzaCfU9NkVwc0+03ckL2o\/uZw2xsnMkFmLKwK\/M7jia4EyXRjlbw7hbSnm2sGy\/olfnf\/22eYwFXTgWknepqajEq\/UqWHAEZStDc4CPlzr9VueZE1kD4HT3YbAHIGXFwyP+PA019LLTn34I7ZH1qwjKBa2nx+PCPIf\/FrpQVAZDerSRSTaBYLmqhSyMp8WlbZrE\/8ZF3vul2aqodMbgCLnogjAQUHosZZ\/R\/\/ZB2fHXcQS8ROmsvXf0kYi+d0REz9SeeVcEYVW4cF5Op\/kCnKoiTizBenXys9qoH2t5bpJshzFEr1L7uq8JKVwtwNKqs+yo\/PCLZrsaoQKA+meYA8G\/5+EO2EWSWc3+y2W88TUMiGITr1lFhzaHEWrAiQIbT0X+Hmu0gGwJu6hiUp3c8IHrGgNwclW06XkJgeNXyWtUejLnuY+HLBN7jxSBv6a\/qfeTnPLoU\/3aZ7bY1Iz0TPXOdAcR4UD6oa2raxMs9YnYDHE9qU0GFZ2m7NduyZYjIjkU9U73Gl64XdZ439iqKmNGzSS2Wi\/nE5PidO2n+Z06JeHagMREJQN8kxmV\/sHzcfInWDD9JEWdpmdi4bUYm0G1gLeutWlj7gsEXT9kyk+H5M0qco5ukQy\/TXKYtudqMuB62J520E5Zs92yB9Nwx3BBWg4MiomBynUxLxmQmUP4XyEpDz5EwFqEgcQVm59mC883wvXGDy+4KTZuy0gAQtlHUW\/5HY0iip4REF42KAmUcimjEdMx0C2lsvkOqXUdVuev\/QPyVPqx3ETI5NEF\/CMHfxnb\/v5C5q0jhR0YJYz92Jy\/JQlKPdAeYUihuRMVF3gdE0ketIUy8kFXR56BGN7ZcqIkSxIWmU1q6kxygZ7pqU1CSwcRnuAcH9nUp+NwQd3uAd7L+burYs8FjIDls0q\/KG4G7DnqPWNso7B634\/lwqHPDUYJvL2IxJ2GKWeMl\/CWmRZ4t\/QfqHOq+bcq73YcN\/ZhWWone7A3XQIEWOfROPRfJcyD87dGpuqzin+IKMjvjXrKMEepABxHv90+XGAyxhiz78DC7vTTi3QdozoKg7gQi0Fpptlh6u\/8ESwUCBI7ten\/FRdZLe58iceUMYhhEZjLX1bhoo3Qe3bt3lCLN9xwU0W66jZ0cZsMHL\/p5Ir5EAQX7M4fko3v35qoCOPlQMccG1uLbLLC7OnJDmAKE6xylAu\/lOA3jeC5XcDeEIE2O13\/+W+aSpz8mjmD8UouywgM7TGO5vk2t\/gdLAbO76dmNAVP1ORJREYVIikD9QoEkAVWxHKQ3iYaqX\/fc\/x8UCRQhOk3WHXqNha0yw8VqwSe6uAtxTRiTKWCQWrthp47QTgzk70ydtOE+13cC+6Ra5+Lbiow47CvFhKjHOzSC6VLaK6E3oA4MDf7hdHpdPWJ5LcExXM77FHzQBl2wmzA2gmVMQavlECWVuQiQ\/t\/0i5HNQEmTdLNgU6QtqRIN6p9bP1HbQta1xS+QgvaOdP6\/OBjKBuwpqQfPK8iakvWmk\/TwZGWzMHMLN7afMRnIPGlUYPIvsqmeIxpHKjVhdzXz4bMXniBYWL0mzT+u+pUnd5iwWMo+1WyCa0IGiCoA1rxBfgId5bb6LecGsNl4FYlGW9ITZefMIpuewIy2JLlWE2p03ZZ9\/txlrTwCQrPhBWlBbE\/SiK4y+aadPSZ4XvMfVhYzGXygS5J+g0\/YoCBMOUm\/ez2ALq5z3Pc3P\/JTihqqRwx0RQD49hFUoEH9KdKSJWOrcvYWANIoWr+qIQJ88tuKpEBAnItyLGeV4t44Wbksa8ba7DuwSzAJnzHVEUowTmq8WHBHbmXiNDlOcOODMkk82NG1pbn9nDVP82VSVFeVhZHSJYoPyMCAIxOgrQe\/jLhW0BB01dRZsVN9GxUJ9JYzUdDWCeOe\/2Io8ivcLMvZIrKx7hwxuz0ZG39V6iNYgL18eXc8bBEZxHOsrTPf3bs8tVgediyGcj3Feqk4MmvfVhZNTI3rCGvPgJialPZ66FU7OGSc2oWnn5ASmxW1bvQkQW+Lr6x5a3EL0kQW3crB2gGA6gbbGBFMWhpw4WB3bXXNoZvlwO5yVtXv+QpN9wNJhYNuiHeyLunT2760sh+F8enywRffoPsEm8PyVD6UJPpC83CiA4ouzW4t6mXVQcMe2wQmKWiENSWVmGsnPr9FODJLjDw63iLgXoMDanTm503Wr6LuDAmunSS5RA3Z4+zaOm\/Yu\/mX4J4vvqLZEniKUgkKjjIrTSWMe6yElkHFOVrPli6T8Ees6JzbAlwO5xaLvMCdL722DLpH\/nKIx6c1JrlnUd76pcAD\/MKZ0IFxcImavGtSrJRCGrAowisK5NxXN6Z\/eBxrp1HjtR1ezUmeuB6X9nQgv2rQ\/\/\/wowYfUPpwYiQ21Cd4co+RmhiImbQf7Ysw9IMuQbENevCtUhw1oxuwj6iDBQImMzqiYcUByyTXgDW4GIOwilHZMzkr5b6BXjBcNJohbDtlhuUsBC+nBdHzybveBrn8dIedieSZVR6I8ixHeJqVwgdT1Ctk+thxWm83E3ts\/FZ+WEOJWfrNVeQAlvSvuO7LrKAHn3aqNZplbtODfSvINsj\/P60HknYeIM5AhQ5hZgMLHAVAF2A0BqPSs+oOEUK9wTmmABwNQM0R+0j0Mwk26kpfsIzW1h3AlcAal9LqrJieLtvxIDcJceMMNnEJemlFGF0UUapC0kWLGSALcDkAvpAeDeNdAYlny2lGEMZz7w9Ea1gsW908mJTUVOqfCcl8W0lj0N40MG83aWp4BDcKMMzX1udcHGYJpspXGGS09PeBdwE8g1+G0JJ63YFvaqG+UAYRXs6BYlEBYXVr4NYUCqvNtwFT26LFRXvFZVwe+k8c6jX5rrlYbmP62rK7zjSEIXV135ehxh1cQcRhoAJ9yNfZvIYbSAhvbfhOVOyWKMABvpRCWMKd1tOHGXm9Q76unhM\/XfQb7+8Swu7R8fda0HnTrK6dcPgIJ9mN3ingCyAk5l6riQcHV4UaQHAyDrIm5spwwH\/AdtZeJ962JJnOugbzYWLf6eVJwq+JqtplCyZiUu65hZcHXFBAZ8lblKSt9t868qyKq9R58+LK8mtt5PVMOVDhJN4hk2+eeKNXjaLVZ3oNFpbY4FkDqqdWgqog\/XDkqSwqHetFPuCdgtRt0q7gU1bSXsXSRLutacLOD3kL+VNhNQTLa95SlP18GdSdCecSifV0jqgIhEZK8ZalYfdlL2\/85I2Es7Tp5XEM3gHAuQmMzQ1isghesij0BK+UoJrlDhxeDhM9+PnKyehwUEhaYCUJfWztfGgsq+zkUG2NM+BXQaCDPtN+hrjMoLZ1hYR8drHW04877wpkw6vYjYKXAOr25VjBafg4cZ25HSwW4CkEHfiBsBT3zL5RHrcm+D3t1FG3HctTEK2TbimA\/29kXK9+Nfb1mB3FHqwHLoz0GcO7zDrmw7+t4FIUN\/P2GA\/BsansnksIqdOGBDReS0c7qxNQh4NfPScIZwFp4B2lVkoWXUp8QF+kGC3xGz2CqsVmb2dJJDYlHrMPPOiGgulsaScNfM5afQ6WY6\/WkUvJ62jvmSLxfHR1gI\/1eVp+8Jlp03WwYaYRwRsf\/XRwZCXznnVSABigW0dVVNi4sMUL773v31op\/vMEU9EcbXVSMKAtXdY5Ppipnbn+rLPTAM8nDB00tydNmjA+dpLn5GtRtSMuhJBTxSOUZ3eZdK1W48AIzsSEHBZ04fwrIDSVOEBdDLFLxvGnCSfmGYFqedlLzxRvq9z3EGXljIL2S+Fg+huId1WJO+olM9UFLqe484SVKce7ltleeOLLwvpR940tACuNuMLzazAqdy08dVYFq+KULwqawfHbauO+XZx8cgfVHyI2gF3QXOE+RyT61BLacr\/x8+tIBu2R3wGJ50t9kKw8UGhFXT7JQ9g8zaCEt0YWlNVcxKXDeS3zyI+aQIcopoKT\/Vk\/ieMpu1Mhu7aWf4sCYu9egXbxi8NZyVmu\/0pSNQ5sf4fzINMTluWP3dGciaNBPRfVZBVrtlVCV2VFNzXJwCUI19xwXp0ufRNlZ9MO8dQltsOcPZxSfX2yD\/A5xj8g+l\/pawWCAbO0pzbOerVpylUZpxoF\/xV4kDn1fcrQNqJOkFzCP0IgKvCpjHB9Mjewy0mAJIDl4va43N8xtHJleYOw3ny14JzYrStut\/hMp\/nBhDfnIJuwaGL\/+Swdg3ybPZJIzrWEK\/rLUzBIkE7hscT6PROnKsWeCKcMzNP4vxFjin\/CJnoEJNdiwreSa2lrCHQnKNpbTDy\/y8rEk1uN5r9+vPVLPml3GQoXkcp2E7KkPlMIQcramFnbQTzWlvDh9Fw5+PBEdeqcFSeTZnO9lqbosHv2A1FhUvRwMS0XiudcGzq07l7932lGuc6+YUuMBBE40O8lpvTqbykHKrJGVk11UDdvuSlXXZ8ij9i4jGK9+LbsdoCSiWC7ez8OwDH0KuT5K3f7LWTaOjLEIwLr+tjH\/vXw9aCnwNr6WDjb+oPQC1Ex4rrG\/\/zs98B3mQI19eLzzXuMJl5a4oFd+aUcL0HiEO7kFMcHL2YzB0H6sxKPy94W3D1eHyU2mKWwJCglBeblvuEQTfuvR5s9yUBMDFApuHDC8yMuSP5Rgsno4ZJTUsSsSgslwJ7AHEPBt5FtR1dOM\/dZ9WhyGbRLdJiuFGZEjTqFS8noIunnQ3ZZB8vd34vWooj63Hn\/nNU4TnbiBUjCpCBZwZiBsz6sXNI2hb0AB09h6n46skhsib8tMcZuEI0LEMhZqUMZ9i4r9KcjoPxtxWEWfMFnpzibFI+IRtjmAovoQxyHExZqmEEIdDHUEVXlZ+3PoIMdRDU7A7jgTD5bVEjdt0cZVlakTjTXIP0rrcBZqTDhupPMYygQgVb9OBs0UQA\/BDeA825W9twhCiQvcpGSrHumf5cUKouNFDDd17\/u9PqeHIJmKNvHegOenclPtSvU02LOPadJFG2fnt6\/3hRmNBwh1UEPZ9Xup9\/04xK2MlVNz6rnAy8s8tkJ9nVUwKsY2ZigSemybe+Ugl0YFyU565kqa0TIcjTqxqZbeNGWv7eQeo2kvu2x0VexDqHIM8nULuXIvPvn2FEB\/38gQfyGzQUURjHq0fzCZTMzQYlUJVKc2s4s6tGTRZCuim6KCqwzcs2X4PfmnX2FNKV8B2GtC00B4dy6tWbL\/p0Nw3p7c4vJ54X4QMKm6NAVm0qVB69kpJIsJyCUIMvlv+vLeoC3cdd6HBhSwKooubdrjA9si233SNQQWVaYe\/jtFXyaEEIUZng0fFF7ZY8IE0WxFerp0BnBCJSBPfXrhKIj8Si5RGr0g6RqmgfVfNvKd8Fk7WjSJg843ZrQkSC6a55cX5XIMmOAz0weVwMqpOEiK5DU9gudACoCHrkwsmkwELyKkjbdmtxaP+jxkjDdU4DbENbWGDKYHFcrKzN+7ZcpxNPa6cHk5F2kioUA+h79kIC4YZ+IXVgx9sjSBU48D69FVXVCM1myQbpXfCpY4tff1w2QJ1DAzG3EdeCALHJBj5NvuekVdRJlEhzf6K+l\/Mo+jOw2L0v6PC+bbLJrYNWsqLpkkrpN2mPG4P8SUmHkBT6QigI4Gl3b4PzRGFCM3luXVtdAOOe5lX96yxi\/AnleYlz8hzaGByD9I9pIluDKxsizwWQ0pMDCsxujKmJqNEptz50thVRYaA1buND+8IpSip+P\/YE8\/BR7I9wo78JjLYOTlqS5maoiRqc40JnSQcVX6r6s+DrKJJ\/gm3VAPvPGSAxbb0ysxZuW0ZdIy9\/qCHzijSDH3oJPsWsAhobzBsyViNuDS16c7q\/cPVDGMdluBMyvjA8wfZycLwhTos1awORwIj30tiyw1EFQYuY\/QpYy+vdlft9ONkdq35CuNZnIH+7NNaIcqEw30Ou0mUu+sWDzBb\/OtCF17fPuZ8RY0xX+GA2Mzwf2wu806Baw4xfQvhxHbOnWYQiJDIFK0e6M7qSdRwljSfxICGzhoZLhiWbUu7F3U18CE\/8a9M1+Kd+6MWvAP\/j3hiASEm69qcx4iiZCIXPstg6xQfYOLBDS6RAkSlZD3FhckINEHquck\/Pg9WxVD3LqSfmvpEyut4JHkV724GzzVZ9a59zCPR660STud2DMu0HV1eULfFEAigSF5vkPUYiRdSkpywbeapDALoUryvwbfnnSKx1rF719bgpRAs3rzkf9o\/CydukydWwwySt\/q3qAWzsM5PTxmPqB+o1dvUYqbQc\/gpysQUwGjgEnr1VjKnddyfFue3Gf2FhMky2C24Kw45DiOe4fAoOf7sCSbFf8ssYw2LKCz8ikJdLYs69UGs9FZUWJ+Ykyqydqtq03bURCqQUkoLldJf\/OlPlfPlukPmXl+JRBjW134Mv7GL1lvVUUkVHGZ5QQv2+U8UO8PT0ClrmAYbbBngamzEcn4RubfOiG7+VuAoQFkgwYIehpplPUZSdc\/6hGdEM8xdRWJwXHPiRjeEUK4qTGvwTV\/tzfFp8kyuGmrIpHCPbnO\/EDzfCwcsCED3aTO7cT1Jx1AFla\/Q7\/\/e7B+dq\/RId1ZGj9hnWJNgRS7DzTAZ\/mammbXVFGvD2TNMLouCUQO4J0B2xGMrB9H1zhiMHwKF7DqmB0r1YY23n89zFmDawlOpdXi\/ldSelSUL+axNbrxL0fhjapfjDmG0k\/CvUNYdZATu8cCtr57MifZW7j5HUcAESVQ9eTnsvdWa+++slVLRg1kcHNpNtP53AIja6o8w1QbIz\/h8jmYRcf9XMJYoxhZjVXozmUWcOgz0J2FYvTwMp2CO3y4SemYwOEsiH8BCd22Ls\/n2L53bfbJXzBSqTLnhdJrzeElzWWsYm9amLm7wXvaKHpMmGSg6tq5Jz0+irbmQ3b7uclbVcfGF3ogQ4HMXmTYCa+1MRzU4hz\/8bRj6ZyvFsK5UdFZ3GDH1\/YD1BKDiJnCEpC019Wjrt2xh5EqRI0H+UB8Qqz+gS8ZrMlPBxmEPdWA+w4YWlObmICZgHvgTzyk1a3OYnaVHkKd9HLATt9j4L3FoAWpLedmzkwNle2bjYoyc68YFTGJZK4h7PKVVl5wMI8xCPCofLS6yBeb7kGlX61lwV5j1yWhllZdhJYPkD2d8U3CAgwS\/z7ZVQMNDQ73KBKFZarWUOnqtOmkDNZP0+5lNdzIK+yMRSzcERrQjgSZ1tIU56mkAeG+fZWP+6\/v1DARRM1uq2pFvCRVkbaYlgzeEMifwBwGO+ubtpz0nnbv8HvFwQdD5G93m\/8lMZWcggslOShTVNTYHHM2goGyZh68uZKtuHez0txZ\/K9LHWiPJARk\/aMRz4g6FDvJT0g3d8sTWtmiasMtt4xfnETqYS8R6g54hCCMlEYNgj7Ip9JkqrQcps82SX9EZ0kExpR7VoPO8GSBiOkcvs","iv":"bce2eca8b72c70d58cf02709ce6715db","s":"3b071234bf2f37bb"}