Multichannel
March 16, 2016
Kendall Jenner and Irene Kim for The Estée Edit by Estée Lauder
By Sarah Jones
Beauty marketer Estée Lauder is appealing to the next generation of consumers with a collection designed specifically for a social media-savvy clientele.
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","iv":"b57b949386dfbe637907df3ca12edd8e","s":"c8a6816253c1d47d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