Research
March 10, 2016
Mobile strategies can give brands an edge
By Chantal Tode
Short video ads of five, 10 and 15 seconds in length performed better on smartphones across a number of metrics compared to tablets and personal computers, according to new research from YuMe and IPG Media Lab.
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","iv":"50b3be82a0e7eee024db9f14e002cef6","s":"49cb8dc28299b2a6"}
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