Research
March 10, 2016
Mobile strategies can give brands an edge
By Chantal Tode
Short video ads of five, 10 and 15 seconds in length performed better on smartphones across a number of metrics compared to tablets and personal computers, according to new research from YuMe and IPG Media Lab.
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","iv":"1560a91a228fcff875365687eb2b6c73","s":"9d879aec125dd044"}
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