Research
February 29, 2016
Affluent millennials
By Forrest Cardamenis
The millennial generation is too diverse and broad for marketers to avoid segmenting, according to a new report by The Shullman Research Center.
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JG6Z2NQYzMAbi2uR4xrpfAd9OaaVjoQXcKutnnBYLP22Fd4sUE5HDFfDOTDyqvwMjnzyI0FUtw6Hkcs66fi+LuRYPelWiO07op+kp5LJBwSL2L2H6oAY0UCCkYcLbc4YQcDypCSc3bVPI3hWfHcRlj9vnvRVCcp\/rNlQ2KabMDNWLBbd7rxs7Qptgh3N900n1Rh1ELOZVAqqgTofUwNZBCH1onzkSj+D36OmKIeOliYiLNT71Hv7klVFN5a3ECgoW7h2FI2dlYmEtFcg61\/mkiEk7TwRcOOQHD7Hh5XS+3t24y0H\/WvBp9ewTYz3FxxnXWpQysb7rphL8Sv+ADV1OtH4xR1ODl8qPiUJ3+JXSp\/SkwubQYJ0eN0\/A8o8a\/l1WXcQIZE7W84wX55J31lTIVYZtwGgOe9W8QbXYiGC4k+3Cpc+0QMoyZZNBHyHGEczTqmzdJBTM07e\/gl7zS+UT9odFGhv\/eM08arDYMlcs5Gm9aNqSlixTFIFULFkJR++SQctLbO2zS8FBkHW6ThiTaxtOA8iA9aVKTUn+I2cKhOSgm7zBN1ni4qexquwtOybq7GfiIm96YYpWtBbA1B7XSq\/Q4NhRgbpqWnv2Z3FBq0Z1OIJrL9i85D0r2xmjo1Et\/FWf3ThUGKK7CdLiolH5fej8lQ8akg3Snrlfz7KQnIJ8loB1PIh+GG15xNjuA3kW37NiC4Z28FN4UXNRLzlDbUdHSlE4Y\/nIUZJdMjnlwHbm\/XL057KxXTFy5OEHMc\/UXODKwBifccos4kyalICMjNcs4lhZud1Ytxm0I700YkyjOOi647pQq7j7Lr40qSQ5EVC7opD7OKOXD\/R+jtpPszdCK+a3nQgzoasfGRQF0yQofKPAUxF1lUvBABB2itYNS8piJO7U0R8ZpZ2zWn7yovtOpY7LaQb6O\/TKGGqTyUjdm+LPzfeQzZ+dcXmGF4BktTgHW8qEHI9SgPTD+m85a5+nwEffOnjQL6zZ2EO0Ih7Ovygdb+YR9SA+IaYIgJxziru7KI7T\/05oqgDVWgCBfdAlxDaM4Vdo1fdQ4JHl7yThDkcbtznoGXb0kXdGDyd5MvO6OY+sLK2pqqXExFDiGNeufNF2XP+pHTBUjn97Ukto3Uv0P+zOko2moNjIlW7qbaE9Ml82w+HgO4AbJT85SSjXgOtH7xPFaZOm+EUqYFpL0FB8W0Q0N\/6SdkpdNQ3noZ++NllbtarMdk92XFTJeMeN+bDwisC9HUar9QWYBkCZ5da2EWsSCGpBtI282n1OpmayA6F46NK6gb8NlAOigl4A0t9iPqgwuOw\/90mcqIGg6JhviFlw0bUBhjnk7ECDSnZclsGSuhD\/XsG8loSe3VpCC3uau+Urxv29DVFdrdiFRYqpyuHh6aH56tzW9OJnqbM6P\/\/+DENxFoldFTr69USyRnZry2\/GUMNhxbhWZKf1oKlclDVCWUsMVuMkw5shEpixK\/B2QTSv4NfP9UXYuRLVCGIWicJPdIZvNfJYp43oNpikhRWKBW9AtRgtu7eo3hbYwg65G7EWzVI7L582bv0zpFxkkB0Ma3iEsnZWBCwXFdCpkoJT7rl\/QP7iz5zLc3w6zUXRPMj9B\/JegVsweIwMEWzuU\/sTsSnsZEId+iB1+j0P\/H1OI746i2uQUJXkhJBmYEJcTd4YyQ8U6\/aWGr5D3hYYfSbwf8\/rjMdkE3KJBvXfd6qoe+peUcli+2BlLJ00ns2SQtsfEu94bmmBIF1RmeERLcu\/bObyFBn3s6X\/L5sfqDiQMAqesKZla3JmmzoGEmOE0nOg3GbT68NQzQZ6mOyNdfi2vWphqSoWHsw0pJpN3P03XTOdy81PqbMUYUbBJ\/G2fd9HfaW9juLgSMDhlQ8uW3wmwFppRL98iG4FVVSW5\/Mj28Q5ths5+APFFcqSu3tAoTz51vw7Dq1nR7kaRVeW6CBUgt+d8hnXe+rpRSw0odZhtZn5IVKo7xuBH+uPvJCzr1dOHg2cw1IqdkNJsSO1GxXn8Cnb9IfwuMRV5xWPiLxA5B0WYzCCn7zMRVhcMBRb\/wq7UMA88gPc5mRxHiRDs+XrC8HHU3BoP1iL9Hf\/6FghpraCaz8QcVwn0K516IDokhZV3LRx6Zkj4nF19r4U6++7keB5O5yJdaHTa7ORwhSKB7Gva2d3sqVyLzjdcn4Crkj1pGdTLuYhWRg8UT3RYFWRyOkILnOV5McH8SDCCUw8nG2bMC4hYWIgw2iEMp5rfylEMlwm+e0yc2NWPXQjHbITGtmYdrETwqDC1ZrMSJQiHX9XXwwN1Zm\/28coU\/2\/zlgWbfZNtGM5DStpc31rJOgCcL0OFML3BWUwwvngThd\/l+lNlV+Bwqc8JNDm\/tJMQcth\/vk1HGEcKNjuT6tiZ53jIbnHhWbuUsKcDE6UYa+XQNydBKVU3NuBrW1o6OQVkmjJ\/JZh63sGDAYejutQZOrY\/E8rcjf+C0bCLfE5Y8nQAV7p6rdq4J9ay7jRXsF8eavaRdldYInZqND2AREp3Z56brfxaYzD97DTLTJWnALQ0H6NkVk8o2X05YjXgTotHw\/SrvEEjR5MdwgZSeJhdEO5PWHHSHWaGMOUgVUn3jYHyKXzqvlgsZcm6NuojRczoWIXKf9p7GlQzNNtQbRKs4mu2h9pNPcFmaqX0BpvxpmPlxbDNaIv1G3WdK98aFjOb67J1UYFtTBv\/vud3LNWdl+ZDOQ83DBSuNuPvvvwwC7hEvMC+lgwawGxT4MhlswIbTm4kF9S1D1MlTwE0x4uZh2MiwtrxRMvpgU1pd0Oago2asv780kIHZ4UXkp8ec57W6hsG3ngOQM2L\/H3jOYz6zFyMfdsv4xIC7NGWzCb9qPiuj3vRKGK7w8htAHJPq1iZTqOQSP+DpkQN3WUjSUFzzjjXrbZBbwEcpveU2kYyGJzGDFngjixBEsS6AUGBJNCTzEn8rDjG\/mpa8+ld4xV5Vp3HzBbeOYaKIZ9tCG8pITg40HYb5rVUWZbJYYVnGsA+3yv7Ckm+I9HoSH4V3P1OXl752ABrsBRO5j2p4C1QPLL5q1n2Tr8yxGE0kMSWR7ti19WamNF6FFdrrsMYzm7Mgfmop3g3gI2rSogzPTaj+x48PemhhNovjqnPFHEXp1YiRb0Y2asTyY4ZeyyNme+D6hISMMsnxkwzk6vordhEgnOeucBVl9ha9LiCl8uAZz9yXraGTiTwp97DX3O+7T4EavoRyGsTNsxxZrgnof7PH30bqqbo+hBiQqoEt7Q35HBlvUoKFUHhFKnOqFjOrn7KQER7c2MrmWGYZ3+W\/WkCcWpbTHKKx6Ys4KSNcY7xe8Fgn5NmHybLIXHUmR1bt7VUHHo1fF0qb8scE0eNSOj+QxTIiuPLyk\/9mhc\/v561ZTk3EsmseWvWHmWWnVLOF3PEw6yQkofFmDEPqiaZbfYG9784R4XpB9mPiAsQosskmwtTInNjWFICD48QcOkJe2umz9KhY4Gv2ZiYXV2dMSf3LVLCzmAR5hjk+P61jIt58rE\/kMDUx+LLx\/yn2AX76D6vHpZcUAwoP2SH0EII9Dnb318Tcx9TQqigprQPleL9XtshOfb4XpSEFhXjlXyS7X+sZNarSiQtmMqNTfFzT8Ux40NS97\/2CK5JzL8YOWVESJfasZV+Cj9KTonO7sEunUNnytAFWzaepUgkgBpXuQGteLxzACsvVQ4BQr2FMlDdU\/jPUSHceADTQlskahVyEhopiXFxTq1h7oLj9GJKLuWpNXfW5aDjFmoI6o2cPA6or8SM4mJFLI25NFB30ngeNCJDTlH6Ug52VanP0uGDyXc9jz31T+ICvaIYn7i1lPtZ278s8kg8axe8Da+Mty\/Mto0cu\/AIridMoYbPrNhx+MAIPlwdeAVQgPhuP2emv2MKxQs15xefjvbczCqObFDmrzfiPjCxJnjR+fLLwkSv6oeSZxcPBFCvgv3mvBu1k3Gr55MMoTD34GqGmcTCEX5ZygbaCM0q7LcYOGznSIg1uf30DHzRcNgN6\/ejA69s1SKyg0UBg9i+LEjXRx2WF2ArjlBPdRRSkKu0WcvoF5fo+lquxMJRWHkJwMKGda9mjaZLCpcZfnKVoE6Su+JMsAWT8Y136guWF4ROerZ2Zi7B9GpbNi+jtUb+pUbKbWI82hMDuj\/5AWAkdP+3wiZOCbiMRaUD9UkIRob2YadTGmlb+Osvmn6kEySjzeHM1F31K5Xana6S2EteItJChgCngsxaDlymG7ngqKqCtuqVSulHFrtDfMKJlcJlsn\/OpS1O+KUKPlwNSr\/sZpr4\/U0+mUXBBHbpAeIS0DKSNp8qUkXhdYFAoB09lzx9ePffMuE9u2X32hXK8IhfLR\/HIk2pjXcUAnAvUYWPpv9Lf9Xo0UOMWLAcClLQfJAjBg62lNjOr3uLZJqkxNnrU3fAjGKUL5iUGhKAcSPICDDNcRIxnBDiKG2NruxaeEHH7Od26Qf3Prt4byk5SE7PG8sNEAlzBG31aYaNcsa5u4BhzHgtIpbUov\/vmxX3KQ4N\/6QV5\/SGOK7NxDakJuGGWOhyejvjrdEWGnPpP+0Ji7LcUe4vGdY2m8+CkLPIWdfQPfinkz\/KOlPPkEKBebRE3wcxrAZdFcwS1SJIr0H7wS3AIYrbxzpP9ryiareEg0dSwSB+oOj+5TWSU2ivNkpCn\/FkAEuSg39aTmaCuNGzJlfwes5SbSSrQjtp8u6s5Pjci+XhhFEuf9\/8zclW\/+QLvt51IM2EcAL9mA0fqvu1XtjhhK9znTxh+uxViA7WWDFaOZ0PN1EVWWnFpKa7AZu2FWI7g9X4NU4pQtwA87Vt+nBlPZmMtrgavMrZZuLZasgY753whZqRgqasTsXXM0R6VFs36e7DzZWKHxQjkjM8ccqvQBgR1J6rK7Uvp4fCC27+PwgrDRAgKOo7X7dzCxQLVWGPgPwv+ogibPc2Ab1k7OLBAk5y4lvnW68\/EDCTW6kX06B54cOf+wlhw13e6cWKAwepaCr0Xz+ryRdf3pGDvTW6omDx4mS5hhBem6XIWigPqFSXb7jrWvE5OtH6NMeE5AzYGMKNFBT2zYGV572rFkBjZQx2QGwrn7wCLRrfGjV7k7zToaG3A9g2yyEGfAILVZTJntVTwuJwQQWs6xobXmda2hzl2p21KZzZZLoeKurt4X9GRluNgGCfdQykriKS\/96m4tdsZgXKRTrDsVj4D7596fRXGvC8wvLTIg9wyKvXtpEop8y\/QNCiHus27OC8pICii+Ke20HSODScYIm8BBp1FJ9aWZ\/zIw7CmpkkxyO8783BaYrf+5ptHLyWI\/WDthF8K\/TZOywRofinBraxf2F+wnRQQhf4M1K0x12BGJ27cerLOziph+rbyQHGTGntNNkU3fDW2e0+lh3aoRGkTBK0BRAHsKq9F2CP4vPCm4x5zZVK6XLTPCw35Orl5Ykb8jbHEAU9yD5rtjG8SqRJzuL\/myF5oy5Uq\/bYHOrJ1xVXe9FrgftZOleBop5Em17pmNokn+ZW5B6AJa\/UHJetlNI48JvKo6s\/JX0LHIRR9YiQbloIrksgIi5OOr7jKFj5wQXtkIohg09JqVqk6iH0hyfqMoLoPqW79SIJcWaz5SlELZPaOrwjo96yy7zrVpc5dBs9FVLh2fXhBGLTvCihPI9j7q7y\/K7ERAyc6nEvNTbECi4KJKgkkHTVFl5bFPVt3w1ik2k7TmoCBrkEE\/vzV2RDcz+X3I+EHQ35IZAAXO9X3zvCN8P1WZrZTbSIMnpdbxPlQiZu\/Ts\/A0lm5ljVkMhFmV+JsGDlXcxS\/RWqpqlhnqQZBV78Q2C5+I6JeD0W2P+JzZQA9D8Kbg3KNMRmn4YndF0O5oGNjd5uTyJ2pWWymwp85oZTC0vfqh+eAExVoqdXiOmG6DAoGJebHXOytlWBj4nR1LBA7HG9CKx9CqXzt1U20yETAVKg\/LqCtVM7VKCYUaOikW1gs9sU0RyOq9EuWEzDhbY\/cfny9l1irr0uwOrN2LEq2JLh2LkEYxbGdxQgQ871ner858eQZSzKgyT8S72gKJqNkbcTLyCOwcHYSxpdtOmV+0FwHeKCQ28t4CLxr\/Tqh4p7vvS89QC3mc4F3Q\/3KixQRM3LAgxXwq8vWH3f7Ya6IIIlOSvD1ALC2xhTYlku2w6TNpMypDdsXIdg\/UhxGyrzNsI0Syv\/2uPIZO8bm\/eYVLbbva8BMBnvCTd1XbZs221W3hI0XfWI\/wxvem0tgrwTx+dKFwRNe6C6vBvhQbFXKFE7ZYJKNP3Oqz34SKcKcqF4ROLWdN6+22Pn5suK6fBuuErTVR627j2SAQnjysCt4S2SP7cCOEQN9ODDT+dATQKxfzOyAcxX2n+0FkF1IyicPf6y0vW0qcWHtj13POi\/jVt0vOOYr+RPx2i7gRpnDYc29HecYD9QHTcSIkKb\/G0T74dZmGLZYaekAqTCd8w7c2nLrKWtxjFE66f1S3Ayd\/d\/Fn\/AVT50cgZklt4Lv\/GQU7\/sc8\/oqAhuq0DUWKOtLBp5gvOcBAn+yh9FwJ5I+rQnGGcWx2apmLcFbXw+WzNi21Db3Scsv9\/S6vg0I+darvkC5SH4ehE5j2hAtASQcSudb7kJxFns4upIw4SDNQWO5dVljpYHddsUt\/2EjTtFtP26ddNLHBcksiYZSQSjNGGP7u05a6yjmHyEqejRdqsTkDvKoisAQF5gUdgDycynI3eXXUJzuTh7usWB\/iaDKxPmGMR5ErJ1kDfh5N+V6WBQkVA6+Ng2oBiMvgpoy813yu2VqqRW4sLTKhcSfaL6uTuRJl\/\/EovfaU6fUqmJRz7gfUp8F8HD\/nYphin83Xraw4T1GKhvLAe\/kx3MaW87O67JN0JGP1xBkJffCDbx03ZA+ufJQzIhKjgaw7VzMOfgCcYDymLpaYuH691aQgPrDpAR0uaOUyo3dNkHuhwcz93OJOXkOzWM3zdYew6Z79226KVG23UAc8fl21cwuNwd6IwnybBHzS9DsIZTs9GqyQmDx04V2yQmMvfM3Y9QHzL8LSfc\/lfwYuH17WNLFNEDHF\/D2Pb8lKF0Do9iw6DskZo03lnaFfWnnGxpEdtDuiLicHsuKrcOX2015rJmx3fiUBipZf0n+rxcR7\/yMygEkbdSrHBUGkG2pU8qWUCCpU7La3Ry\/OBNmNVibMoFDoYPrtj9\/Ir0R3QE+WDc\/zBZ3i9gNnV0CehnNkJqWWPYQ+AJBr5dLVbWaXfU7T6nSYMgIy5EADGJ4rl\/hMs2r8kSPhQhq0gNnFYC4W\/DY\/JL8726YeRFN0YHaxx\/R23LA1PuiyEo0t0mN0W\/JzrpaWpE+wounWcVB6Z9csND+cK8fDVnmF5RNOsaGrB11uNcVZUPr5+PbgG2S9RgRkgBJdlxy8tYSerRajPl82uLtJqSkdN4yXJ\/qUZhSoEnSvIss9CLA+O7XiQQ2j7PwprlP23qFJq+GYeOcvuyTIb5z6HBBC5HAMynnU9ilcy2qPV7Eu\/ncoZn3y\/79Ufm+9F+HsB8GnZpeFJxlUiMOOzTzXMvFUafAKKplgzDxJISepQCRqyRqeb3HeSbTZiwWPyp7PHPQWuu3lleEoXVJMMaAf4HJa11V1FukAJlMKO2KvZL\/NHg1JDoMGD+L48qxx\/odMw9SmZkEDMxCkU2St5l3zCEzavvaPIuuupsO6+2L9c6pZ3K3xCCISL7a4pnLPqFIdg5Gz4HtgLbO\/0R0d5VhAikqWxy5RvAc8qaswMkaO\/TMp2bSVXnkYMbwb+AeFsKnRxZJQN3hvO8TeASSKeWO3DxcALlaZbUex9aKNoQLp\/Q6iFPRmP0F7+b8PqEH9F3mlDMRa7\/0MB6A4qojF3iR+J3w8pjFy3LxRLLMiPwGu\/\/iY9IcOl8i7FjvHsdKquJmrV5vSKtOJnNtI\/J4dNG5QArrka9XqxwmNIfeIgGsv90zkJDjr66QmEImQjH7NQikjQSX1qEWAr1QAP5s5aTw+x15gNBeS0vQNUg\/YBD11i8Ud9bKcLiIbjEDCGPOm4xRtvEiPYhgK25h2Ew4\/JcOHuaxzV3ddYFXW9JUnsWegm+N9+IxyPcSf\/zqoKMBypleBOTAD1LK37E6buXa6ZrvIXKkefFTPun22pLi7w5DHteub4\/S8VtszTd5LC6cYJwkRyJuEuHakbzNlToBJe\/EWrIE9Cr1wj8MGluxNhDyPOMujUDrP8Am\/uiLyesFhJx6b2\/Sk+HITyvYMVVqKS8RDuF\/j2b1UVa0K7ALn1q9lj+s7mRcK14FOo7GvofKl2qBx2nkcPnewhH6RX7HqhnJ+v8kpXYECjJBPioumT0uNIMV+FnEGXlKWOR9xajdJoK0Z14hTv7D03Lw948IFn95rMu6ANc0551VSUHNYW0MZFKPMMK6P0+vCFw40EzgB\/Xp6SHeLw4fa8ezEvxXPZ+9CSuKUeITxLV\/EbjVT9yFWyTc4+yB4h7ImZzxAzNzujbqWDlKPWbGBLcig3Ows5s8hHpcljnh4RV4Y2abKSIbWgCN9VReJBzXQK4btI1o8Sm3zDcKuG9lzWNmF8kwOKyTwZo1l061jlH0ioAuaTcz+f8QsbXFmk6pU5DDWWTMRy\/5IzfynG0QPD7SXdbiqV1o9aDMnTk4RT\/fBoNKyvhGqZGrN2YfY\/FeV616k6EBZTBz4+fWmZONCIqeVMuDMyfSVcUI0jumav\/eGCcsm4+T5agenkql3Qo+aat\/hCSORiWbg+LeCmsECHVe1vVAvk7KHpCe6vz9MKA2tiGdZXPCSLKuk+k3Cy3Ph2lHq8JIjD4VPygyjMlN1+rcET0CSjPgLOhNAXKYB6esBGuBFauhcxi9XYjGeb4phfrbIgfEf4GUcKboyhy6NTEsO7AeqCdlKMamTeosOfH6pnlraRTfxIKj+ES2skXQIVuqZoVfURylXH3yl0sGOG2dyCbNGy5AIjZKai5z9D8bbrTOjH1oE9BuWvw8LFomKljGG20aMq9owkUKHr82fqtWgU9qXLbea8al5QsGWNQCSSc78Pei1ARQsbyzwz8hzlBI3flfAjimw97leFLnPAjU8BkuSRKa4r69VQr7b+BmbRDPRWthTLVUEl6wK0kF6Nu1MzPioT9DGls6AbOsBVLTbGRjst5apotbLd26kYGszthwoczkENwEhfDCh5Jvp7YqQhZUiiKIf3gCzIieXFFbrMq1sXLMn4ejwLGUcZl8z06O3Zid5Z4f1pMH6ODYk+QYxPCvoyWKY0q2LR1GU3Kff6hF4OUkVPwZmJdQDZxNex+J27z0lIb2rS2GMPew3ZWk1xxxmq9og1PF99\/gfWVciGphO\/FgIolZEk8SwdYeISNGIp7BMi5wFDlvz4fDeeGCTrqrpMP3TyqTIGRWtBplGjmGYn\/9IMeAW2+746dVSckGgUMi4IZwwfiWd2fvw0\/KORztH8PyS2qOzvcaTjp+DSPypcNnXjh7P15EkTBxE+ffZjW65+oX\/CXp9etat7VLZcboiUUYd+O4pdcIqllIv7n4odlUvBqIb53NpcCkm1dBKX3mYDIMJqum3OrvEN2zqLm2zS5ugyHmOPU64clligy\/KGPrHZxpYFdAHDbBCv+FI6bas1AVFBkgsmLB\/a71N18dw3R+zNDc+Zdv0T4znE2hz5cD2JOE3nUGz+P48YLaj98cGXWPrbVFu2UDjQhtXu\/S7HhPrMCysZh6HeTkz9U9XnmqqktOn8Z8sNf4gLb2jqKiRyPA3IWg\/olIlW2JRW8wS4pPXRdlX\/WJImXvMWnRedXO+dRklSQAe3f6M8YA37bx7+e5XqANwB5KPGlbW+SVP3qu\/jKQrHjTMKYaOd4mxktSx3kPwwTAzP\/Ar9LDnclEFZMFr55YfrgIgEqrxjg0UJiZ0RQJo8QSGL+zq6nAb+TZS\/Q02YNxe9oltvIRrwv\/5rloNnhGZvsWT3KRozQmwfh77eNjJWTsNkyARR9E6zf7ZwHsYzKmtcZVbfvp0LKHn3UbRyC9VjB0We1ArrwZ2bWKB4RyctvAA03gomSexILj355wBCz+lHACbXcGMNNdpeqt6lwYg4DZAurGQCD9ypU3Sbrhhgvk+Mh3HiNa9nfU5SGIRFUmttoBS5cV8Yjnnk3k61DShy4zQfO+aMTL8rzAWTFJJTm6hhPProIO83kB2mYh9CkVfxjB5eXMMvoRGG6OM\/wHDxPg==","iv":"719d65e1f89cebf952f8b88dc3e10eb4","s":"7d320693cf8daf09"}
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