Columns
February 26, 2016
Michael Nevins is vice president of global marketing at Spongecell
By a Luxury Daily columnist
{"ct":"hc9ybPlDsAFT0WjzLyyE9nzlvj\/uoaCOlsUd5y8gI60oqoTmH94YwdjM6JrT\/YyBXVoHGC7ZBd7aeptqhBEiWdoVJis1E+l25cr4Go2OgJPAnYW+rUn5TwiJl84aDNU+N6jPotC6IcnkHDCpkBKSWa\/g\/3SRWmNeDP1VloenIlUyU+Ud0qeQzJ+OpFQ7Mpr76RO3PRkRCRLa3\/Cd4K9eJtNIEof0IQ1IH6yv0vDL8ApoRs6fH4AgjYIN6oo8G59OnvJcHUMitYIpQ4Lp9pJKWF1yh8EyxxZGqAqEZ31UdGSMeTIzivHPw1u4oqaUMb0CaFXsw9xKPbrO6JJUNjCrzcEtcB7rmCw6\/8BTj7W0ETrvGT3HD+de\/FdKDoe52KGeu\/oJ9dmdQbYjJwVMxVkxBJjXjxvJ7pYdcujSeVChFVsl1eYRgc0zn6ik9im1FfMp+BtkzVYKz6zWUcyzTVSnxfJnmilxnFMw9MQEb5j5jAdFuOLYqbyBpOP3hhg6Zs++\/qJLmYRXyxtufBv+9xrCCyNws6yLJkjy3ReLKfbHiG8IHWkaDdy\/UyIbmgzW2O7dD8yoMybjo04M64z5e4IETP4WalkUQzVbrXQM+VdYRzlu8KQkOEBmkZDorOXEHODSnZ0fk7b79vyJRA1LQjbNupeltiTr+0EMeacVs5U7MnCz7umK6O4sPuBGvpvUkEQ6pdvyDUpgobXMsFC3ZLT84lHdV+EeIXSpvOrASzdy1xW5LwwIsAVrPq\/Zm+ajapTOsrwd3pLWuO0T2jtP+moWXqKomaNZGnOFx6ZRGDqh4bx3aD5aHS\/hclgAtCwNZ9y3cSWxT6cCZ\/mnyYU4nH7YYxNZZaF0iJx7UdnvSW6JxBEq90B1c6KzyNyWwMxvT9TIT7gl9+enrboXJfokzcJxsRiCBvE8U3g7tkcceIzFw6Js7uBmJoZU+jfPSvLnMlS60LQtHHLAXdKWgPh98XOLfdLa+MFF7dw2BjgE+uMYUFY9sZoVea85tz9UWfOxPjA9CxsuJgPqbEbahRpyE9B9ouvwJn8P4Rm0yTqGd+CmARMSPSyIxgmS8W4uzDTFkt+m9riaDSITacK+EzzpOkRE0FsrQVEvC65oTA85XwCNcQA6tGX53\/rK0nVNC5UahnbgrBzGWRWTWZRvfLrzrhvvZoaqFA32cjZt7Dv4EifEcjQGRWajhC2Xf1LFS6lKeoUc2tGW153mkj1I3MDa9WvDnzdkwDmAZRD8qR8BLL9WlLXjk8mCVzPPan2qCeUFUyeyD\/3k2rjJ+1pF21AAcgXDOGWe8espa4Vriux1PEPmuOZuF+j99CJZrIpVk090gOk7KHV0pN8bF9KXuGAE6HB28xSOOjJubcO7hQKFWY2qEq+LV2\/g+k5AJgPxc5bzN+pk5BaAoXkbc6hvbgYc+v14S\/Yz8WL7SirNp\/z3PhOFoSgF0XzKf6RMggElv8TnlHit0INr8HHJTcm7wvv2sfmHpjrTaOSyceYPud686D+SrvjHTUBjBBiEHl5+dcBXmP3qo6Zy7OQTaFJKmBmbZ0g8HPTzlBpXbONqXHECEP8ajKcHH7gRXZkXiBowGpoacheneZV+HYcN8Q2dHFNkebAxoXUvXOu852GqrKCw2618C9MC3D24ZYZRok0NzSvHIwvZa8k1GvcmwhQoy\/1IqfKfsaAmtB6EYpw\/Baeou7mGI49DKdsZ5qV+TP8yAnG7at2dYHjU5Nf+9wt6johrZ0QiRCP34TcDF7iQKI7a4I0+k61wX+w8KHLop\/jdtOHAdRz0hylCFRnj8JC1roZGD5SyzD4xjW2yNsE7YSmwK0zXhdZd5Sq\/ZlmPIk6xBu7Cuor+Pq35NO34CRyFaMdekXA6QDh1FbbeR\/keOUcc9MrnImlb9eEB6FhoFRJDFh21+OE+C3\/Qt8rjpnzY25t86AxI4sf47KfMKnK9psi5\/W\/9P9lEz+PMu2Y2Fle4aZwec687f7EGOCsywr+c5tG31IT\/1gJc96nkAdf2aS\/gqiNWeV1Eh4wdIlLSn27WPzw5+nrMAZX71XOBrN437mvsES8T6vc6TxioxjyiCW+1DNnS41KsBNrzeD7IFFC1HGJCo0MqhTWZ2Q\/2oIaPbV9KvOVLMyUFT4SCewIrU1Z5xotxydYdC1lEiXq1y\/ML4Fm4boP5SvOQJAt44OczedxBX29DHW5vyUMArYeP7oOG0hVSfd1AlwgLr5woyyVNRVsxyLXXL\/\/SB2cObSDSt2aNT+c3Mndw\/pM5MN87kAEzAgpywVLuJSVlLkUwQB84oCKmOUhfMmn8RWkDFNVAHYhKW4jkiPBfMUxuxQlbpTcLTCxynopH\/jka4rpltP9M5e4r33O7YC4Zu3HkNYvZjJyGdoBgf\/xfMkgwLFPsFhXH0xZBNz\/OWZQ7hMpBLZfU8W5LhmGdkcr9huYDvpfdhWcvqPmKCocKM1AHF+ohSDQWcz2UPGjj7wS9e3R9Mu9T\/gHQJKUfiibFAK5i9q2wLFlyl9diLZlxqTERp+k3OP0EPqkgKX8CQHrU3kK\/us\/qPIHk+YHxGtcybu+YR2oHURNw8vMCmYQ9TLFt4Cq6pmdxPhK7Y2l04DZoMUAEwbC9KxWGSfvB1IjZfKULZVGeBnjOckE5h8rLT6L\/NGsAmlmHh4xmG2Y7ZQkNKGd9d9CGhptmsoUElAbwB3kM+OGzGgmfZWAQ6QpW\/3pZ+zJGWtBClJe14KuQvVkBGBhBxvhKJpp2dD3ghmICFkOqz8nb6bWjYGu128rt5wmHYmBdCPWnpfqsYFAMfJdh1mOZkORgRbL9EVqIJDMnb2dkbkL6dYo\/s6cJeKyxsg+3myG13Sidoyi685\/Zee6bh3gFctr+9i3IsmB\/zUIdpADe4GB1mMNHk70Kd7wfGpPO6lGfnfImTlClrT\/a7iDEzf5FqxeRH55p8gmOmrLSCdmxhK8R89We5sjAhkyf1ngpphAQ2QkYv6ughODtMpa4fBu01rrMOTrg3d7AV5iRvOw3wILA2VeHICVPgYxTsRMUJy2p8SWFUN47aBObquCcP10BSpYn+N9ADHdfNIA\/9szRcA49UkfRC9uUQ95hYXM2Tr+iXgGkCfyJ3nLKCiagXoUNY+jxMIJnNQCIbccERoZUhuNEuFHU23l\/cH07djGgE84Q5wWie1eMOY8zhVdl\/cis2vTO5TTFBoryFvrpuAc01i6nZbkm\/vPG5yYVj5oE8mYw3BmpBM5RDqFFLls2DpZdjyXluGkfckvkFtjjMQAI5RTsi6WAr3wJHZP62xO\/jxRnltNvvcsJ1XRGHXnzi0gcBlDoU9+9HgJnQgGTJRxAZZLJF39hOCj3AlHcHxNh0sFB+1n3uTk2JLZ4kmWWdiNWtTfXWYW4fiMnUWJwRd+X4eiWAcYrdQ2Vhlb1PcKmB8iRZ0zq6bNX1cOjApCv+foLKm4esHgZq3Nyq7jyF2CcNIp9oyUOmI7GNknNgmxRNd2BEeHMxoRbuAMM3ErsR6BMCuzJUuWTx0TqOnwvu0IUj2pjQAt6y8lxP\/K\/TXVUKyA2edk8bcqs\/4jBM1ypahpOMlpgervO5Y5Ppe6bxIPxDppudid9oNbCt4wCOqkHLXz5XKjwfBevl+o2fltxnyGmVmaScT4S4Foi0yUNLJZJq4Y69BNx\/AdDWv8PYjDJ2SrimgcP4s17MZJ28nmdkzc58YT47X2HvLAVS42gKCPAGWXtbQ9hzeodDkRDSyYyhjRNwF1O8\/f5\/SgRu1bbvNWrGXJ+lx3KEUkgIwCN34k\/iFGCUFpQ3qkMdBVILMG4uVGMxIcusd0TMpxG19S8UxJoc5rSdqYYux2k3SUM3RwjXMVesb5+8yghNZaJXjtABf9d3mORtpl2m4KfVc56CwVwnyX\/GtItH3RZHf5xPUfJ\/ZmOW7X7qou5AaM2BjEPTo50rn15shRGn3lbO2E8L9wuCVc1GxmFSBErPofzT+lAG6ZiXlIwi+P3wYJ+LqEaixo1UiSO2wJDGNYQyjEXMc4yTqbx+YKTGPtxb7k64IevoajROkAnfE2no9FaQcdjaAY9Hu7dld63U4xOrpNs63F6FQkMWM\/BQuvaKmWifRFaI3bsMhX9z2z1JpVjbgZFILO6LDv9SOyHH8o\/1TngD91+XKTCYK7o3+QA2r7ri6C\/\/eyTkPc+N6dCyCjSnnWPPOeIFTo11+msOWVlZlcye8NH1Sk6\/Mb7ynSZk15MErwI9R857ywGfKJzZaQTHvLn\/fwcEc914X4KJPlBSVz9itCbXNLEwhhlDZcLUm7IELi+m6cCM3u9lwL0QiyLwUltVGSJ5p1m8a6t4V56N7NPGu1Jr9ODIohDcZ16VjQxwakb4bGHm+SIdfE6Qi7S0Guh81Zhu11j+ys5XZa3g\/sKPpazyp4tB0Iiy76HeRP85OyF9SLsR9LKlgyuh0FzOJXMt599P\/Rv0ds4Y7PU6FEV6TAUuLz6SjYAeqTi1YsdlXYdaL4kzArZdlXtYckQv9hPda4JXk7BSdMW6clyBe05wMyBy6bcP32+GBJU9IFGyR16PXiDRWOSiUySbfJb292cJgWFueo5Lk8r4yHHLnXbK59e7EY3UJRyTRgufY2wcN2VNQRbPziMvlX0+Y27zFRZx4U32t\/af7LRzBS3+YcY3Mu0C6vJ1MkbhCzkGSJYxbBSKEDa7+RKEM0yOtaDXwpWOvZUuJM7Tw7Ej0IAqcHjpHkGQf7b20MlJ3qub4iK7\/Ov1o8oqChmaheJpDoZL\/M\/7KKHIRFoDA2uYPKyvlK5iv\/YIqlFpfPBjQeNge4G9MX7ThiS5cqk63\/oi9ZQQak5nan\/8WFRYj02ygN6ZqUaXrI+rZwU2qentpJMcw13dzBsW8CNGseot3bE1XdE\/uwrXx8vsULqXFKmgHuV1azN6EmFaSKiXGBHNcCncANzzUa1GvhwRfOloSbI2jG0zU1\/aiVtzPXM9E6Li\/oVAuBOfr0z6ucnIf1COmfOJ0A5DWPbxtMrNg\/WwZ03lzs0q40+jBZF47NSTDkfOJy6d6Ahy+W5uiI+lP\/Wc9wajukdcSJ85YXIS91P+JPVX4Cxo+srSZhHocZ2MyRkE9oshihZzOydStS4Ko4BDKDGE8YlbbtWQCF+ryxD8eOqeU\/pUZb133q9gzSC0keAYTrd3N7LaWsFHBiygbBAke7UltamLp7tVN+4+43zvFjYdv1zG4hZQ7y839k99pUmChf5EMmY4CcwasQatad62iTkqr\/0r7JUf81XelSNAPgsojkhBARasF4es\/UMar5HMjzdYKyO6VOhfP29jcCb2X\/G1djfGw4kU\/7Qqzg\/i+llgpKqZ3N\/TQi96fmfXMDL2NWF1gjCxCxplQpQIaNS\/IsqigxFYBkuz3eowI+zTuqoe8FIsKQg643Gmqk5I\/qWvJpgieJ4GzR\/hnHygTVZxfjka4G7xVvkJmy\/jVJgksbipnzqZJNo4SO83UKV\/5BTMQ0b7hykp8pPe3ppAFjAtBvGaloguGDj+aY1oi3cAFL2W0glc8OUFiMcmGXwDDjGZw2sL298NcZ6ov9IQ7FUHzqadKAgzRjD\/vDq8dJXdedG01wtXWh5wHaVVbOMXsGKNk94z\/RxrxNma5ORilhCROAENgIK7TAP+EoZzlJXAkxrDbmg\/Sf1pCgv+G0QiNOPFdrxZqtEdC\/aF1C8tVrkqPJ\/JrXLTJAfZ4txzqR3\/NkPzrPjvKtvZgdwHrq3qNGv+UnF7TQT\/Fs+Whdk4Hp+poJR3frmvcy9\/6ia+v9mbzrk5Jkn1pfA+zCLGMyRZEUYNkG4jJ0ntWQ7YTNoijK2JMU\/Hqgj5MepUUSWiRrFWkP4NsMcWG+aWPD7xWUWkwKNCktdw+i5GJzY0VON5aeS5oQahUc2eFejhGmqBTH7dIxRM1fhBNII\/q\/lUBedbAH79\/fW+OmgVIy8V2aVMSWMA7bv\/djTlmM\/3eqD5xiIYdOJxnJ0ZPO0MA6lWHBLqoklb2kPnd5sVOobV\/ZRHcM4KpDLL2DBTPy2pGrIG8Vdt7QDtmsYAfYbs+MlCdmIHTa1ua1J4QXwtmECtgbE7as2TmJJ4\/MZ3GRuezegfRk\/TaEE2Q2KDib2YPgnIpOoo9KqKUnxLsAwdhOCfkIc3GxqojAOgxy8Pb\/VyRT+nM3GPCJComzzsMBtY\/H3w55+hE8mfXL4wbaEcxY3\/OUbaNTYV74iPdUyTRu21HgapONPSEbMXJQZ2OFDuRjJ2HTGut7jOZJS65\/68TgsfSktSRAkiBkYOTR2gbytLRbNYnO0iJv9+NsBkRarMTAOK8Qs1uFVqo8qGRpLQHILIVlIB0uj1gHO\/IEa8GReShE3MopUW5vaTIEKcGBZTDwdB3GSgQ8g8F+OhjJdkBuPXncKHfzp8Ac5z99bX4C3X\/ccRU38N3Nx1hLmP4iHMcbVT2DSR9CtiE+UtAwS9ekB\/cLpI32s\/AQi44bfLOOvaMz8xPuhnHUytfXkG3CsYUJsAb68jFpYh94cewFBuwW0S6idtEfY9a6bavd\/Sk3v9WFEVtKd7G7A0gpgODkX\/9eQSmcOIQ5kkXBLmt8fV15tDn2sVjR9AfFwfSl5Qp7uKdjLwCxBRm5EZx\/bfW7\/rE1gEHeUjCPmHrUTICrZcujYXafEB+VlIJMxc5ZHckz+1I6vg05Pz7467gUnyAV2UccvLtjgPRkvgbsc53H\/0ToHdo6+BM\/kCCvxqy1a9AMRJ0wEX3O\/jQPYsWl7njZ06w9uit5yuJGjxjXrvTM57cET32kevLqPorOBGYPVPq1rv5m+6E4KASOzkxOgx0zflSiETkG1+H\/W3vkNfdRI2ikP4hLNzMOEwUo6bildgJKJccJY5okK8zhJaI3DmVo6\/JcML6x5B0Ym15+JWNq0sbUBor6QvGZ1CznvujM1BPmgo4djVkqvzArJ7kM8sSVn2zOStnqep6Moo9sEX+Us0cxX21FYkYGzyeZyN3xDxvyRXW1AtAV1JTgGF49G1uN+sLUaUYBFx34\/MIpbdtCOhZ0wXV+K+DGv7bKTV6Y8jMnxK\/cPCJ2JwQJUnFGao1+zeLtqV92lAEaq6HPbBynQzO6aqPTvRbHJB7+Ai7ZULGhb2A1jpwWPAcBnzNuReLdgHKCyAWgvAHuziCm+r9k\/WPpxLoFXhl81NHbw7ZvPbhZSEKu2QcLyYrXVklsuPEWIiJoAsc2QjeNoCnPHLXoL3HFep5Xb7QNS1LeicxnuZsVXnF9IGZ+7N2NHNQFV2ifffJSwtj5p6z\/1skWNc4bkecvgsm77dATAOv\/5l2dzilBwRQFuwne9Zqyq4WYrzcFmv0XQI08Y760vMXD\/UNzyxzTJLeYTL0M3QGeD753D\/maSZ\/K31qAMNouxPbGCWPOKal5L9jMxVLTZ0dL0ZAWQ0XQ1gFghi0Kb89+WB28iHoC10SFQyIl2KFUQ\/pxpfBI2k5slbVyxk7bODTkQJAfZtmOUxIZOFUJ88MbayydJQahib\/tYQ1yEHbN7rYNORWNKbXParsUzJBVQoeKlgudb+4Y+ByCx6ascYJ8XJkp2JWjaO7HakDOwMwaeqVMoVl3qoPuHx16PRqEEIhVCqwTa6OGoevwcJVqlQT3uIwFp8ZQdZm1UZDk+3Rr2z2WSCkAKAfyhlSNmYcDHq6LKXKEdtRa0oCvqLGdh7exBy4oH0i83w+70k54xeaztOytx6bkJVG+s1KRTiukBI3OLYr7IE1Be7IZ+gL4Xgcgh1n54FPOlhNPxYTL6JPxyKFqYa2oRAkfW7y3Gbck9FCnAGrFFAahr8lMnW2VkrXb+PYytV7DJ0sCcZ\/ZueJSTnVXw7xQmoq+jveKA8zVnYoKLyNlUsaCMTldSF8hjwnABgYX5oQX7ed8p1tJQJG1PJeEbRrWprCxFCBDV88CFwYpFoeBoNDFC9zjS\/5MMVPXJS7TuBLZ4K46Ao+QeefDaZg==","iv":"2f33b0ed75df904ec35ad5b14eeaaf0a","s":"c395f0ad316ebabc"}
Share your thoughts. Click here