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Mobile

Audi encourages digital test drives via mobile game

March 8, 2011

 

By Elizabeth Zelesny

Audi showcases new vehicle via Gameloft mobile app
Audi showcases new vehicle via Gameloft mobile app
Just in time for the exhibition debut of the RS 3 Sportback at the Geneva Motor Show, luxury automaker Audi has teamed up with Gameloft for a mobile racing game in which users get to test-drive the vehicle and even have the chance to win one.

The Asphalt Audi RS 3 application lets players choose between two tracks, Bahamas and Tokyo, to take the vehicle for a spin. The application is free in Apple's App Store.

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  1. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  2. Happy Holidays!
  3. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  4. Mercedes-Benz rolls out AI-enhanced MBUX Voice Assistant
  5. Mood of global millionaires in the pandemic-era
  6. Desirability, operational efficiency key to luxury brand growth: Accenture
  7. The RealReal opens retail location in Houston
  8. Preloved items from Hermès hold highest resale value: The RealReal
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  10. MGallery Collection wins Grand Prize for luxury tourism
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