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Multichannel

Print functions as cherry on top of digital content: Facebook panelist

February 18, 2016

Chanel couture spring 2016 runway show Chanel couture spring 2016 runway show

 

By Staff reports

NEW YORK – Print media still holds a place in the luxury marketing mix, but its role is evolving as content marketing extends across more platforms, according to panelists at a Fordham Graduate Business School event.

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  1. LVMH launches employee-led accessibility initiative
  2. Shangri-La focuses on family in latest ad spot
  3. Porsche merges golf, motors at exclusive Dubai event
  4. BFC spotlights talent at 2024 Fashion Awards
  5. Black Friday sales figures reflect consumer resilience: Mastercard
  6. Maserati marks brand milestone with exclusive Modena event
  7. Cyber Week garners $314B in global sales
  8. LVMH, Louis Vuitton, COVID-19, Sotheby’s, Kim Jones and brand protection webinar
  9. Bentley customizes Bentayga models for The Peninsula Hong Kong
  10. Luxury Unfiltered: Why feelings trump features in the new era of brand excellence
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