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Barneys personalizes experience via iBeacon placement

February 17, 2016

Barneys' downtown central staircase, photo by Scott Frances Barneys' central staircase, photo by Scott Frances

 

By Staff reports

Department store chain Barneys New York is offering its consumers an elevated shopping experience by embracing in-store technologies at its newly opened Chelsea flagship.

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  1. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  2. Ferrari, Chivas Regal forge multiyear partnership
  3. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  4. The Ritz Carlton, Missoni launch beach club in Bali
  5. Bentley renovates countryside estate in Cheshire
  6. How Raoul Shah, a peripatetic agency exec, collected 500-plus “Do Not Disturb” door signs and begat a tome
  7. ‘Hermès in the Making’ pop-up continues world tour in Zurich
  8. ‘Copy Nothing’ campaign defines next era at Jaguar
  9. Ginori 1735, St. Regis Hotels partner to scale branded cafe concept
  10. Vestiaire Collective partners with influencers to combat fast fashion
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