Research
February 11, 2016
Image from Hermesistible microsite
By Jen King
The popularity of a widely bought brand does not always sync with consumers’ perception of its value and luxury credentials, according to a new survey by the Luxury Institute.
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","iv":"ab4dab5ec12fd3b727edaeeba8984811","s":"c1dc24af8204a3f8"}
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