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Nov. 24, 2024
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Print

Will print make comeback as marketers struggle with Internet clutter?

March 4, 2011

Will the cluttered Internet bring print back?

 

By Giselle Tsirulnik

Many luxury brands turned to online for more targeted marketing in the last few years. But with the volume of advertisers on the Internet growing exponentially, some are turning their attention back to print.

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  1. Erewhon to pilot pop-up juice bar in Las Vegas during F1 weekend
  2. ‘Copy Nothing’ campaign defines next era at Jaguar
  3. Baccarat pulls incoming CEO from Printemps
  4. Roche Bobois furnishes boutique resort in Turks and Caicos
  5. ‘Hermès in the Making’ pop-up continues world tour in Zurich
  6. Ginori 1735, St. Regis Hotels partner to scale branded cafe concept
  7. Luxury Unfiltered: The true cost of cutting luxury prices
  8. Leading with pedigree, Range Rover promotes plug-in SUV
  9. Dolce & Gabbana, Skims release limited-edition collection
  10. Gucci channels spirit of giving
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