Search and social media pages have become an essential part in the purchase pathway for consumers.
A study by GroupM Search and comScore found that almost 60 percent of all consumer journeys that end in a purchase begin with a search. Consumers are likely to use a combination of search and social media in their path to purchase as opposed to just search.
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","iv":"676fc1403d6f95f6132bc6d89e72188e","s":"d656ba1aa561e7a5"}