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Internet

Mercedes-Benz rejuvenates promotional outreach via branded blog

March 4, 2011

 

By Elizabeth Zelesny

Mercedes-Benz Reporter updates consumers on latest news and eventsMercedes-Benz is targeting young, affluent consumers and bolstering its social media strategy with an online blog featuring a brand enthusiast.

The Mercedes-Benz Reporter invites consumers to explore the automaker’s products by offering exciting content. While he reported with a focus on the Mercedes-Benz SLS and AMG in the past, brand enthusiast Matthew K. will bring consumers all news and events from the automaker.

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  1. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  2. ‘Copy Nothing’ campaign defines next era at Jaguar
  3. Erewhon to pilot pop-up juice bar in Las Vegas during F1 weekend
  4. Audemars Piguet unveils collaboration with artist Kaws
  5. Dolce & Gabbana, Skims release limited-edition collection
  6. Pomellato reveals exclusive residency at Bergdorf Goodman
  7. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  8. Luxury brands losing ground with younger audiences: Bain
  9. Gucci channels spirit of giving
  10. Kering launches Generation Award X Jewelry to support sustainable design
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