Research
January 27, 2016
Blogger Camille Charriere for Bergdorf Goodman
By Forrest Cardamenis
The majority of brands now have influencer marketing strategies, but budget remains an obstacle, according to a new report from Fashion and Beauty Monitor.
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","iv":"4a8e1286ffbd8da82006d08e5627f6d6","s":"bf7a54d4f5c4139b"}
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