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Commerce

La Perla hire to blur boundaries as it becomes global lifestyle brand

January 26, 2016

Liu Wen for La Perla's Exceptional Intimacy, spring 2016 Liu Wen for La Perla's Exceptional Intimacy, spring 2016

 

By Staff reports

Italian lingerie company La Perla has selected Pedro Lourenço as its first creative director.

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  1. Guerlain to reopen spa at Waldorf Astoria New York
  2. McLaren creates new holding company following CYVN buyout
  3. Golf legend Gary Player joins VistaJet as brand ambassador
  4. Mandarin Oriental ushers in next chapter with updated visual identity
  5. Japan's ZOZO to acquire Lyst in $154M deal
  6. SCAD presents first US exhibition dedicated to Jeanne Lanvin
  7. Rolex ambassadors pursue glory at 2025 Masters Tournament
  8. Prada taps ‘Re-Nylon’ profits to resource environmental education
  9. Piaget explores archives in latest episode of video series
  10. Off the Cuff: A Q&A with Billecart-Salmon's Mathieu Roland Billecart
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