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May 21, 2025
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Brand strength relies on stability, consistency and trust, says Breguet exec

January 22, 2016

An Art Deco period clock by Breguet An Art Deco period clock by Breguet

 

By Jen King

NEW YORK – In a challenging environment caused by economic and geopolitical unrest, luxury brand marketers can quell the worries of affluent consumers by effectively leveraging brand history, according to an executive from Swiss watchmaker Breguet.

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  1. LVMH announces 2022 Innovation Award winners
  2. Luxury Unfiltered: How brand value misalignment creates billion-dollar losses for luxury hotels
  3. Genesis sponsors Gold Gala in honor of AAPI Heritage Month
  4. Pierpaolo Piccioli joins Balenciaga as creative director
  5. Fairmont salutes company heritage in new campaign
  6. Hyatt taps American tennis player Jessica Pegula as ambassador
  7. UK luxury fashion exports to EU down 64pc post-Brexit: Walpole
  8. RH appoints new co-chief merchandising, creative officer
  9. Aston Martin, Apple release CarPlay Ultra
  10. Presentation decks and agenda for Luxury FirstLook Jan. 15
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Genesis sponsors Gold Gala in honor of AAPI Heritage Month
RH appoints new co-chief merchandising, creative officer

Pierpaolo Piccioli joins Balenciaga as creative director
Fairmont salutes company heritage in new campaign
UK luxury fashion exports to EU down 64pc post-Brexit: Walpole