Multichannel
January 21, 2016
Karlie Kloss with attendees at 2014 Vogue Festival
By Sarah Jones
NEW YORK – Luxury brands can work relentlessly to develop a quality product, but without creating a controlled experience and consistent message around their merchandise and identity, there may be a disconnect between reality and public perception.
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","iv":"aa24ddd81053062dd5978b76a90e4da5","s":"d305c489819d496c"}
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