Research
January 21, 2016
Image courtesy of Rolls-Royce
By Nancy Buckley
NEW YORK – There is often a disconnect between the consumer’s view of luxury and the brands’ and agencies’ perspectives on the individual's thoughts, according to the founder of The Shullman Research Center at Luxury FirstLook: Strategy 2016 Jan. 20.
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jAv4GmSD\/RM2RW5qsl2kXuhCb5wVYTmo5+GK1M\/4sfDHsqXShYOP8Vqq27JOhPZU8\/mQ63oxEKwnHNs+ZofhJ9iFaY4BqxP4PDMzu02ndngLSd5nkvzlygH5f03fw46JUBgoIlYNoGKXzxUMTissA+S+vWK9H+emiMiFowNV5jpCGBXkAkuBrbsv2UXLE4Vc2gGXe\/QyNY0yFtzmJzg2NS35nKekQMksL3rZrahatlgOWTzcmzvA4aH1\/l+DegtOg6J5eajfgwutQGxNOI9zMU9b5sFOFa385tZWEWWEiNyfyJEolvfmo5fuvCpI2SUFDTzZkMn0gT64pdaDtL5Q6yjMaOOWFvmklLSQYWpo9mvLGRBQoZNzM3DpHsylOTJHv2Y+SU\/swN8e8AHUfGP3clSfSOQJoG6\/yn9Lbdz0PJaYTvWqrgJMXjd5gWPj+3RPEqYtykfGYP8Bb760eFPtGvzNaQPFerBaRfnVx2YzK78L9EufeIxZ4mb11M8Sv2OVa93QIWE3iJ0gKaAame7iudP+2Dlp51Im839TYnvCHTyysqCoyQcvSKGiT2en14DvXYOwwbiJQhaetOiSoYtsBZnHTnLHjvcJ\/rHKKYPfi5ustnjyMmQvECuJyN\/LEj2GW2cjPoQ34iggj6P3j5i4CkjR9AEkbPfxT\/O6ZTfGxqGOkjeIKAnhRadMfPIzAPJyrfZneLsHbr1VqtxoMnIjT7oqfu7MIIp9r02bPeI\/AVez6R9NgqYX7s3JafB89fnMacH6Te0aYTjFSYvtGbjzpw9JVf+JIi09Q1jX2ADqFc6kSQsr4Tbvknq8EK3rrQhX3Ua0Kq6vVOONLxkF+myU+TIiiCIpVdHaeaVqZ4mqNEMw55Iy+tdi5NQz2N+swkGB6XJf9VBjeWkLcuCsqU1cCC8\/yl5sSqeI4iE3u98cIG88rP8ENCig3mSLqeF2R5a0sJ3vbOKu1+IqZu4Ua8E+loFRGRnlt0WdU8TW7MHimEgPo15vtVcty01NHfh67NApNVDDhCbimWGR7Vx4evr2R7eHQ59WGia7ovyf5kYCniJVA5gagyvu3O5Ch5dcqeQskYoY61G2JLT0xsdRmMkNaC9NDW+XiC9+\/mnpW1ImLprA3eBxag\/nTOtx3n1CGkw1T9sh\/aHG2IEHeGUUBV8VcV7v6GpsriEuOay7l3i0iFz+GU+tHTVvuytTA96LHJU4KxE7ZwdSQ93L7oY4nw6iHIiyLWokH3Ba0LQmORDLfL7QVwx\/0JFPNbthk0W60ohXhxpoXb\/uMP05fGiwM3KnNQ0XgJItrMDYBzHPx+CmQYA1CfbWOSnQINdk3ZEAAjJnHzDUPnFKqTsx4+Lm7QuOSzfUmAf2GBQgCCV51JZMRTchEEA4YCeYiSUghUkuVEyxsEesJbqiPyFIcP4s91l7HIaEhB7rN1KRAo3VNhM5fVlX+2HZ4wwp\/PvAf7Bepb5YGW7S2RkRv5wfE729tCs3wOIIccdCGo6qjLGLcXHbHHMyyNCzAenLHjrXtCT\/4\/ceBztax12kixJjr7ehfkGKnuS9+Yb3teotDlAlCY0LQrITOeoWagfhM8jnU7Jj9Vt1SpL0NEK7kqzxvuMZHmH7QNPfOMZfZ7m1ky9c\/COYohSGqT7331Pytf4\/YkpVgh50XR2c+vAPFqKOVGX1jG2hIFshZ7UMMZVpP7uiMQf935ohNzOCoijX7P665HTtKbP6S+LNf85hX7oJGN9ypzjDMgEHcEJeD7tjJswKNTAUr6xH0fijEpq5i9SGvLHMaquR+F5XUOWMviZtg1wsgvZNUEdwh0U+ePZkXT6kPc31zfknwUJSPMwkUI\/Io2gXPBT8ZeFiUG9BxZIcl3cLJcLo31pfgBHCxHQej5j4CMKrUEfUVSrjgc\/ok2sGNXX5NTmbrI5oKdOF8dNmIOUU2WwxC5g==","iv":"4f1a2f3b0fa033084809f1e59fede74a","s":"ed7eac43e23f8b4b"}
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