Luxury Daily
The authority in luxury news.
Nov. 25, 2024
  1. The Ritz Carlton, Missoni launch beach club in Bali
  2. Baccarat pulls incoming CEO from Printemps
  3. ‘Hermès in the Making’ pop-up continues world tour in Zurich
  4. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  5. Luxury Unfiltered: The true cost of cutting luxury prices
  6. 'Clash de Cartier' campaign explores dichotomy of dressing
  7. Luxury Unfiltered: Crisis or opportunity? Why luxury brands must focus on strategy, not fear
  8. ‘Copy Nothing’ campaign defines next era at Jaguar
  9. Ferrari, Chivas Regal forge multiyear partnership
  10. Lancome to secure spokeswoman Julia Roberts for $50M
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Advertising

Lexus unveils largest multichannel campaign in brand history

March 3, 2011

 

By Elizabeth Zelesny

Lexus launches multchannel marketing initiativeWith the arrival of its new hybrid compact in showrooms later this month, Lexus is embarking on one of the largest marketing campaigns in the brand’s history.

To launch the CT 200h, Lexus is advertising via four television commercials. It has also formed unique partnerships with YouTube and Microsoft and is running sponsorships across digital, print and broadcast partners via the iPad.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. The Ritz Carlton, Missoni launch beach club in Bali
  2. Baccarat pulls incoming CEO from Printemps
  3. ‘Hermès in the Making’ pop-up continues world tour in Zurich
  4. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  5. Luxury Unfiltered: The true cost of cutting luxury prices
  6. 'Clash de Cartier' campaign explores dichotomy of dressing
  7. Luxury Unfiltered: Crisis or opportunity? Why luxury brands must focus on strategy, not fear
  8. ‘Copy Nothing’ campaign defines next era at Jaguar
  9. Ferrari, Chivas Regal forge multiyear partnership
  10. Lancome to secure spokeswoman Julia Roberts for $50M
VIDEOS
More Videos

MORE IN Advertising
Ferrari, Chivas Regal forge multiyear partnership
The Ritz Carlton, Missoni launch beach club in Bali
Bentley renovates countryside estate in Cheshire
Hublot nods to tennis champion Novak Djokovic with custom chronograph
Ambassador-led storytelling carries holiday campaign from Boucheron
Ginori 1735, St. Regis Hotels partner to scale branded cafe concept



RECENT ARTICLES
Ferrari, Chivas Regal forge multiyear partnership
The Ritz Carlton, Missoni launch beach club in Bali
Bentley renovates countryside estate in Cheshire

Home office boom fading in favor of living room, kitchen refurbs: 1stDibs
Off the Cuff: A Q&A with Steinway & Sons’ Ben Steiner
Roche Bobois furnishes boutique resort in Turks and Caicos