Research
January 14, 2016
Graphic provided by Yesmail
By Jen King
While it may seem like a simple addition to branded communications, two-thirds of retailers do not use consumer data to personalize email offers, according to a new report by Yesmail.
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","iv":"9c6e9412f1a92dc357ff5f4d94a38a0e","s":"415dc0d74593c799"}
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