Research
January 13, 2016
Nordstrom Rewards promotional image
By Sarah Jones
While 47 percent of executives and entrepreneurs identify finding new customers as a key concern, a new report from Unity Marketing argues that the more strategic approach is to invest in client retention.
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CpRbNS+KS\/NNlYpd4go5CGh0ZX0t9dwWigYJ0euZKCjedySne+W\/zCx\/JFf0gZTZl8COB4ImH7yoBKE6C\/6f4Xppss\/TPh5Tf0k90r88nyj1rsMCUvA3k\/2rhX5mhQ4CiTDbDhpt80n3PgIZVwR5vRW3ruTHksAUi3ky\/cU060XreThQo\/V5nclp0LjvnPzuY9o2\/UOQnIKZ97+f9qMYkpc5cLK9xt16Ruzh9lZMKUcDn76K2lwhtE5oulbGscSZsCspKJ65DMjF3kwlGigTpuUsYk0mz0Q3iMcBOxQf3+wJEYGIT6MU33lDdLm\/HDv\/nilTB63pMtlESKLV1ri7Cq1+\/GWbmSxgu3EALMfuvPnrxEdgl9iyaumZEKO40x4Lm0KtkMSw0JMPofccxPxIsJqkUeHsnJCCLhibV39bOtYyh6z+OX2V+5VJ8xG4EyYgP61BcWsQ1u1+HoyYq7k7265kUPFbKA5\/PakzRJrmn4uDdBjrWrj1+0sQvMYLtRE5\/Ilh7XzLq5+ibdo7rxzFuL5d80YrPJrNnYaiOXZgnlA8EWjz+gATs8ETAFHHDc\/9yEjmGGqpk7zAQ+vNjN8cXpfls4cm4rpAhHkUpi7Ujp4EP17s2Hz+51CFFDdcII2KKjGzvMAGGPa4hEFxQRIvepaiuF2In6scBPN5KWlGmTvqufOJm1SJeAbkhSbbCsGgMjtBxigUtjmH+D9U1AchjMiwb8LjNxAxTxCBot8w6IPEoPOTnrUDCqJpmbsjp16SZQw4GUhQg0ohJpAWRk3IqbIyrTltP5Hv6hiS5BazCvrA4BnMw6cjNPVNZ\/BpfnqFeSQp\/KXNru9KfCs4q3c+NBKWKogdkW0\/Xho\/ep7Ac\/AZsdbBJQWnQugQJxwFT7utXEDD1bgNjvtNr92sTnD9WO5yYvTPI53EUeNq7jGvhWmW9ZD39E7Kj4DwNN\/CZe+sdXGIzfIlEoZXFjv6anIUjBSWo1o9GJXpkxttA\/SXN415O+XRzs1OmOOa9OZgbYaqmMtzGxN8\/kUQIYdvxQLOav6aFNg4PEGXd1Le3A+qMI5JNvbGgc\/KX1UwQsnneRDMDVMvdOQf1mZn\/Ja2Vpe8t2zGYroDVzhOLxG8PdDK921IZbNKqDbCWKHg8mb011RUIbjrhOFJhN3LWmHi8Yf2UpPsYw4NWcXxH835v+L9UNRRzyTIJ6IV5v9\/DdnoV0UMa4kwt4RG4ms4x7updZwcjgNEavpcpo146xFhMnHi4nBN\/8iRRiVQrm\/wCFlevMCAmAxXd9ky0mpFNJvXVARniJb+oXwmGmPOdBnlEshWCYg\/06voyAckNkZiHqcOsPQQwpx797SvsgH5\/St2kN2XSzJGwiEN+iN9Z3j\/mCYQzIwwdhlQfgrYbm8MzqK8W0Wl\/woLC\/VcpVTerp+caFly5l\/UmLInVD51ui0MJBiTqQTzpnBf6J\/WCsQAMclF+QjB6RMm1nCVTWJ1g7fO++CiXJ1pgpDATvgiLBgMzUHtFlxYyBgI0JVwjEPZPDycxSLolgpsR9fNCBldFTeIwnAIF2T9tTaNa2fv0hw2VtWcHnxo7A6\/Ety3amaCgXV\/Mi0S6oRr9IqlyVaxpjv\/b0G3JkNuij4O2Jw8a8vtHEEse47q9BYpDTMXG1oor0FX+llcYxwj+2o4AnB1i\/gWbhHJz4P2488IQ0i4yUZdlqEqWmFe0ZUalJrAitpYdi7xQF1mfFL1IErFZR6+0pN4w0TJ9RhUAkH2dtQuIPeVGsEOre\/mzEjWuG2dbUZunTS7BlroWM3LHdE2qFOPIfYsSonnxYXTw286MXVXsnWCZ8r2H1km6NaYMUpM7Hz+m+dmp5gUt4bZIUAFrNkR\/\/Ct4MVgBit71aX5e85a5Rj73qUVcAOvSKs19Rk7gco87rlvKvd6Fx\/2vAs+\/xPCmpYP1sRj8AYylM0QzRDVx5LfQLPrJkil23DxkLILNC0gucFdxxVMsb+jQOXVisqWqdUQF4Nb9vPrue0sgXa6UFgyIJvq\/V9Sv0fq5hKrvqVLE13Uem48bMVyjbHKiDrX\/d9wK5w4qkdoQI+wygvQIj1ggwVgqE1HsXSpbYyxmu0XVmI0e+sI9CzfHzob1OrxWzkTG0Gq9CMbr1ezIoYvhl99b65p1CjBj3\/C92Wb1ba667IeUoji3uUoksvAQqR0n0GytwcH6Mdf3C7RzrPYEnfDQb03kVz0L+hJExfXDjarEdURy\/wr5u6v0AQEEWU25yklMRuLzVELlkTODH6IrgGM5gmTHSmurBqE\/lfC3WN0QunnxFJsppC3ZqWMRFUSpcnzUqN4x18YvIxBv2LsaN0FRM7geX3OnC5mpPp\/ctxTWX5nWIlMtBC74IIBnSFXWWO9pvvMBOXsl6vs33Kcu1F4cHqxqNFq9Uj0IhWHfs35U\/Bi+TaEWE3ha1zU2PKEa5LnwOdv2QTfWa4ouyAT8Q8\/bg1piXwB7gtoqO\/ZG9gPvNH8MCGt6tWUeZh2K9W3O8bFVCu44yqzMiDV\/g2AhN4jnytmsxv+7rGrM5P\/YnJEZ6tZLSm5Xc9GxU4lNAMjrq\/MUDFIgoLOwQwmTmjTlNYhwojnwspuJBzMzWpNNI21msWDxVwtxHFQ+72jJRD5vQ+L5S9Sxzb+hPftJBJBXK+wsb37+o1IAjbXqjwOA6QSeRtTfkIaIE9GbkKo7hD+DGTyzXQckyw4OKvqrR10zHNFuPzkaiM\/OQoS6KgoObOMsOUVH2QoTEmB5f\/UDeOmwRvFUiFOgTcSAw3LT+CC1LSjqz+JiFZA8e5SYFVuZBRqAqGLG6VMyJYK4OaaOqVeVxzEfZX81IY1\/yZvS14u8ixlg\/eVzCpjqm+h7WqABqvgH+WPYMHNx2vIlg\/xbliTO4SkQy1olYnjfU0luO4YCiYn+W6EBYZQPCbkhm6panFe5PgLDzcdriqEVUBch\/UvXKqBRBfO2NqgqiAkPSP72F6MSTIkwHB41+hGrPZKDzFCIhOyLvjjBTyVnpkl09UGOHaainnfJvDkYCqjKIdXCaOU4E9mgMfNsCavPaH7RoUpDVsNp7BInMRevSr07kDBkDgu0B85gDiSu8TMUdgzIXy0LoT7QNvHjZwktJqox4l1fl63oSW5nxj6miDLN0CWrHi1NQV3sYrzp9j7a7kZe+yHnrvP6bKbTfBHxEuLnYM+wzowTxiaIzPko7YpS+ZEgS8nylBAQ3bBF2pms7JYMMzjbXFbagKBg9cxFau6VEGqZxDwz2SCB+ffuk7ZmHI+OFUUaUdD+mzdPSBfomMZjWpbqt9KPepiNPi4PP4ueFCBIcbg72LA+Py4F0Cyho1Pz7DbQoHQzCuIXnaVeUPotx\/nk7HVWmfqch92+Tntw2r+QE71WMkMkLmMH\/OHdns3HTf\/\/tGdrIDT\/sSTFjhLDVS9jcVX4Fxy7D0uzjm7+TAboOI4tOXDH6aQ\/ztGxXuPcWxpd\/6PDV3dWIhuGAo\/Cf\/jc3lS8LZSDOSPeGft\/gpPrgrwIi8LvMVWFpNGG74vLRt60zRPGe5FeljJIYKT9\/EIgIHHwFvu\/ZOFewNX+W0DZeO6OUN45k1OG9YzWSGanEzMXMaVlNyGjT9QatKqgg8IzyHBIQ64LOoYLm6A64PXzTiEGWP\/topc7pVjZkDtfjkIniK88qFy2nzdsbJLBqa+9BXU0PFOdlyfMQgN4HTBhK0EuiFnSnbYj352Z2NFBrHk6BJLKaqJ5ptO0OMMxbkjoWAtZ+xC9I8vR8MK07CITRkKvWG4MWDOGxCxIBo6oD0iRbkzAWE+0aCqurR6H6QkvZDxS9WQL9PHlGRNE3IG4Ld1XA9bhLgeKUB5WD5iq+JFjtbiWrExauYDlpng4ejmWI1kOjB9PBQNDcbCs4nf6bCIThDhDrQsqgHyKWJdJjYQCRLydtNqe8h7Z6FYTlcgxLCtTs5TOZYsR9Ls37MDXzqCMibSMBxqzQcvRZnDmxPc4urEeNw2yRMINaoX1SiWoNaYMn9vMcx8d0Gx8B68+0zLvKzfvCrGQrJCxdvnfjSgO38ts+VMyh4QhQ6kpzF1Ia9wpvXvYBdb+JcegGlu99dLHOpXhh+Hbf5PC7EBdGWXnS6uphPVG9tnDdbG6iblsLbxZw0oxtBfBI4Cxr5r6jbyOoGWl+weRVh4aLQEB7Du7qcwAWf6BpHQDF8pJjdx8N20X8kJx7ZXl+4BPaUNYu1IfFfn6Ydyf+060EpFSGswurHR+DRDXi4RBoZjnXhkaYWNKUz\/kT26NaDqkTU1Y8MmCND85CCyeZdasGPn5y2qsMRhVrXMCFVHGSR6RCjBznZc3Pt8yw918ydMtAF+PhHw8Zhr78eQqQyrfpqsl4g0RNC0OQcBJx8dhJyAngbh2MR2XhLoM2kKt7bHIHA2s0v1qijOusAToNPg0QqcAMvjNlQ0MzZEaE9d9lZLCiCMBZtljkgHU5TR2eOtu8H8B+z4A0t\/W+X\/z3aJh3YfVGAwslI\/bg57lrwciVJmcUkiuP2FcR7MZ2hoKIL+sDVNYpxIT46\/AG6e4aU1YHTc9feJcYy6iZd6NK79i44GmhuDIUGE96pyWMSr1C9oqlitsPeU1I7\/83AujBNwVWuRGRDe8+Z\/gss3vuTprk3Nua8J1SsrWvtlKKWT9FQp0IyaJl0flz7TBZ8VI7onQiRZypJFOCq2fOrzJ+vq3HWKUZ2leXEHPVhFYWNeyG\/pYAluebbbmsdpXoLvg\/uiz1ozEVFpyXO\/9ffuYhOxAX2S2JGW9j5Fmds7psgB0cbf\/Wf\/6wZqUHfr4eC8EKtTXLqJHCa6fuI00bwXWTsy3uRNeQRzV+RF58xShb3SwfbjzUD6Ci0HnevR9OHJVxB6zTApCQjCgMnPL7nFuPcBjJJWhcat+zirgfmRL0Q2NlVNUFrSWndPM1Y8FumkIQTt9E+r1aVIxLST67buHaX\/qp3HlY1S\/R3gZIlMj4CcrmKBJ+FXt+CXHZIfsd26n54z+TaGxbSFocfJ05QNpfWh0ZbTbJ9k5v3iAgBy5sDtMspK5qKBzj18juwYYOKLDuozjZuoNbxWpdkq503laxflYNUBQk3Y+yqZHUqzZhzVGRMK0kkxxovInp0upZHLsvuKYQgREuhPFJJhJcEVmCF40\/decJDerMRgs2t\/\/J3eNvRDPwMVZ0bzQJSE1OD0FPXLdPoWdO1\/ZF6DMtychW2elHZEH1nPDqUwD7XQKR+GYkTB8XqmpyzOJt3tWv2vnqNCOnfVvbDQFyxeNV479BbRxfpzZiqUJcyFaFp8ChSvZH58G\/u1FydboWH431RwNA3qaZq7l93i9v3SzTfVG37jsy6FG9vkOTKR6m5VNr\/EwumrdWErieJSefkoC5yW5ylNpMO22CPdX21iYG6O4W\/SQPFlRsdNHF7y+ezCz1rEN\/gl\/cEE+ti8lSf+V+pPd7Fr0c1KbQ18B0wK+ZCX1XJg34Wj9ZCN3yYejbRHu+gckmPVbAcu7XU2nrrYbLgBiYXHNwmgmjba0mLT3AqZiNZ5OK8pVWrs7LcvaPQ3iKq48Ys8Wx5kigjoXaFp9gX5fGR6K8aotbm6wDOFJjGO1FGpoGkxyVj6gicQxJAIYq8FJKaR2ig8RksYtqKzc0kCAwYneOB7PnlZM2DBOo2nW5PPQ9S+ZwsWwPnsXGvlW+oCMlD6Xp6WX4AeCjp\/L0XISQfG+UTsC1T1NpkKioLVXYGJgBWkneX3rKwfohE6NdjVDapoStftD5hG0B4q5KsjhOwV0alXAH\/\/bH0Z8rKLQpqGM5voIpRO77f46\/PhJPFV423iCb5p2set\/Fw8GAkW22Q5oqCyK6KhClEnDnloynTawe0UR89wf7Y7LwerwDE72PziMzsSKAXz3m8+KeGemqZyTERBpuoLrnUMVPojpkMkSmkYxrzah5zXItzv8UcxjQb\/2K4kXNo52fDkeTqUJbTSJ0tar5ED8tmmIBIVJduDAHQ0go7CDbny+ru029DnmenRFOQtCeTQ7M8m2JqosB21syULl19Ta5ZzbUAOL\/5+L81dwKBkpRXfl\/+IryPPIb\/linPlZuUrGZQdB2OtjU1GLbLVkcpU1e8SWIksyHiwcfG5Jypd3nntTBjfdY+i3oWeRVNEgOVtbhRukPYbBEN0sYJLBq5UB6\/KzDtg4vkJ7Wzh7xdF44PnwVtJ4ILUTZSwsgDboROQGWg\/NVlSRHNzcvunGyQ1D16STIG7kCXy0AWvuXdz+plwglpfZLTkl49yAYppxojVpaggcXCnYwSPyXvV1Lcl0k+0Aq7\/zYvH1bTTk6zTm1oKPFC4gFrmz4CU3dQz3uk+Y+MidGayXXNmavyC8oaGAAB+zDjUiIpF2hiT+WSlV\/hzCkbbHeqcBY\/NzS2RavjoT1r82cf0DbMUcR8UVSytQl47ZToK78A3\/VVvvutM3pvRzu0ruiXSp2LX4qNuYCyyqLjdZcLcOwXJgCMD4UqC1ZcurzrkHwh4uyMoj5X3DYgIMhNTDK147fwLWGJwW6p8euQ9qR7EmaFVbJq7IiUkhzj5dxBZBzHGBxqoJVtMc4bLLoKPQJ3agfyigYOnRMvz7dsqAAZ\/4rn4Yb6WeN4bjfXTFQjbW3M8goaHLqLkIiCqMwYWXhhciYFDpAKKE52W012HoJrRVblJOx\/bgnK8+2wVCClvDyX8O83XhvN4eGOHDFdTPIl73AAt8bYPUyGzZtbVlMX3TIm1qMybIvIlaIevCTHJnxuzU2w11oFHJeBjuauZJHWhrbt0Yeo5wL38C6duMofdsKv7laSGfBCHhv0Mhqy\/5UIuWKxHhvb4mPhn4A+WokvWMADsjj0hSbIZVF\/+Ow+gJXX51M9CWwODHn1xR8QLd3YJioouyjOJjj9hBmywLrPfynE7vcX1RAZAyfr45yHncWmR1YXgIseQnCxXh5IPUoHt0ZvqC2K6SJE6NUvGSBvltjHsUy\/76KufF2chhCvtX9749DfTKamrlaxbCPIxqOxTfqqbq7NeFYW8dxl3dDnH4zlRlJ5uE9eQLgSxkvYu3EOwQ7f81jepLowpbOxVtGZZ7+a+8PtGEwLFt4fI6W\/uuLCh4EUKVpytBDdUlH\/V3e+O86jO4Th0ASsmZ6daModzKoN0rw0BC9lnwJz0zXra2Cg4EJD6rZIbDNUnQsdeIxWmZuSJ1rO3txOgrFpxiEEVtqrMvjo5ieOBjhoTD4eLvz48OCB7q7hRImzWRgAQisCXZcHKYAlR70LjG+rnsENhosRt2wgS4Cz1xUu7jy3IXj9PVMTyS3\/7lad3OhBEwb+PKiyG64LxMTYt1756+\/m8IkLNSdXCAvvH1QKOocj+u+UVKDtieS1S16o+9kSnB4aNoLrGbzjYQ0g1vNTeN9HJoeh3YvXn2w9Pw2J2c\/HOgGcZ6OEy+9cKD65HPpUtE+py+\/7SW\/95d4qm7\/l8n3PRJBlEoom0Ay2cQF+ik9LCMPImpzlEI3vX8sZj1gYrIQcr8cjyHeNGk+pUO8xRp2rYo8gLetCvsMnOvG4\/TTolyr+Np6TprG84i3zWsJ4rVbxSu4WQZW6JEkd6FXMhF3OWNQSukCr+rIIGYrYzFNxJzFWaMKwVgatFYiXzq1unNL5dx8bYVpM2PG0ClPW5dkg\/wtDnOXH1+SvX\/zcIB0gXyyEmyhpbZ76Hfxm9ljl0O2bQIisAFJYmWPDUlmM7VmDNNQxSsA28xeyJlJecYS44Q0t0OHLgOQrbDMFDaV2kxyuZ\/dRPP4mx2s4AsKx\/yLoq56Su9qxoq7qu62+Y0kVYnmhGA4FkVKIuiqjcPjqWNRag6jCmV6DE1nOIgxnzp\/5qc2ghb4v4NzXwxzNqrFVmSbFEmoFcCMggvQzZwrVUQcEo0t7XChoivRV37P+uzOvaSyu3bQa1URvtUe76gBbgMaUt7IayXcn8NKZ5mAdIpGY99IxDetFJGeA2sVh6EXxDdi+MJXKHskwActME9VeUM0h0VrkrsdiALmc9F2uLZIg9+pEzo1CvQI4xK14EszkO15IRKOyfM4RK2HQ1fo+LxcCK6A\/cAWRUVjqVmeDr63BS+5ePQUzzJyc+om7w\/lm+i5hH0w\/y8xWDYjlYeKVr96QZdayi1drftlS84a7FYe+K7SM3yTMlzX05sSqwTrwpzjoPkPI3NNT0YYT1t4\/vb7gQWTCTUI1RYQHDjox\/QXaWJJCI\/rBcW2G5i2TZcyHHEgSqk3KOBFIBeEv0xXlxTh8jvSTrdQ9EUJqF4VHhUHqelg71VQ35fWyDCTOWmw496\/OwpNsBXnZxrpWNoCEHnJHFWFPdndNeRPhRM6gMFHwFXLfabRwfNHjI7xMASPEaPQ2dbziGz\/GynqFVoN2KNba70C+N2N\/X+7J31LfQx+cNI9BzQD7qiUg5Xl9htZyNeBBBPSOJ98Dnr5G3Gqz7qeJqyDaW+s2EQJVyL\/J2d03BzrWpFcolUp8fbZTASoX+OYomqRx71S23pT6FbvgZ2FhmgLbi\/Uey5ZVznfgTIOzmQci57ZUfP7z38hD5T8NbOBGgtFhEwstFTa9aT88GXeSDHpsPXbWwn95QjYiughEIERzKc1rTcmi9eRmqgJKNvqvpSHaeoMpU4dP5o4kk8usoJ93iKKvPosFHLKpLbAqsF\/ClDrTKQKQ7kZfK102hR1D9SRKaa+mP2VA3T71mY5\/45wiFGnDa49Na0ZoYaor74eSfCo0Zp7P+4mDr0XtcmBG\/Fm+JeG6tDvJFj6oeJDUEfgwypkgMKaTX2DgCG1eNtFU3Kty4GgJ5vo6kVkFRI6ekRMgYRGYXk530TDCVX8eJFBvxC72FYDSZjYbCu9xCpLMu07Pz+Igi91Gdz3vUGsf15zTq1PKbnovj17nC51b+kkSNov0SCba+UsgBveJRammn\/dxAkvXiuqwAMTHAzo9wUm7Cs90ODuE1l4Jsbe7b5HI0UwjS3+8X1VHVY\/uf2o12OXnUP9m5q+UB2DRpsBySPSfZWdKK2A7n5bcOS3JqV1JLQWE+uqcntlkcSfTJGIIKdVmILxgBHuHxOvk67v+0QZ0972o+aPpijE8C4nFRB3xlFKb7x+\/pK\/QmFtzUFBdOvLEGy13SFcysXQVwBhuEb1fZx1\/CaQqV1nt9txvj1GaADGFnuSTv2m6V56Kxqsopw4jjvKntd6pfg44\/HRONjcb0KbjZ68V2H+7BA58SocWytNL02X6djzH4UpTY\/dL7JrE986\/stk2tz0\/Kd01F5ypQHadf\/\/GCTzd\/OfmHrXjDWTxzcpATMjYqmTAXNltKKad1xfXS9ueMRC\/Qa33iabhuzvDdJGyIvrbAKqmQcEPKGc9PEgVLsooN1pcqcAwt+Hz7M\/gYzbcCeqGYYmjnvxf1ePRDbOAOl2KLAxbEUCrLqtgVOjetq1m6omvCiSxYg0E+ENlJud\/p3f+6Pbv9LuxsGz1ykN\/BS1SHxk3ITUDyzuocWSDbGb4q29OzLXyQhDls55J\/Ev2exgObYzy5wrXl+9UzMHrTfKpad\/boWqQN1DKW6HVnT9E9IhSsUXGImfRBDMZ3BG6N9YnhpXcjeJUzfbn0tZKlMOR2ywtZME9jaSM+Z9HZgPhDGvuKNYpBqcED8o0bNiROJEGHw2PlIJA+na\/KO2xq51NX38RfVeTUhTF7ALSRW0z4rJPscb5qQYwoSZIlvf8rOrbGKUu92GoPHwc5sZ6yArNSW4rB7WsfPJNB12BRLeF5+j4BIG19ZkHJSRjKLGYKCzn7x5g0Mdke8F18zG+ITNVne98miZQWyewOWuHBqrbpiNuyx\/\/AJZN0RmX7mXFZcTjQu6vA\/z6y9w7rM89LiCqhm0\/K2FHHXcSqXIJAd\/3HVu5C8G6B8TJf64Th2ug+q4NLzkCMALQN5dGf44vgKaZ\/\/N1fhLuyEo9bBD3Kgrjp4tRbdIXObPi3C5+rGIexoyhq9mwQ5FjB3SGLxmr9yG\/OZP8eWYcl\/GPOdjfi\/O\/X\/4AYOLnESoYvdH90aQBsQKr\/lidpHDExQNHyMZuEhnx\/XwDE3zI9etblk5UPbI8TiwmClB4xG0GxYYikTxl+jBc7p8T6MmF2qetHmBknDfr\/oVEv9o9Yn\/xtRXjQ8iONr0\/WTU1RGyFR47KlbMooIXNnRPB9KbgXcvqg9Pkk2dySPUCNTgszj3TS9GnjNmrxPZmR6NIxYl6MRlUjLMnIo41kxIh5g\/kAJoB8bY+BK12xCfepogX\/HV2zcdtVnQ10KKnSNb3Q0VbNvIrJjUwwdzSXMRirYrny1ChI7oX9U=","iv":"7817d72e28e8e33778f7252671cb62c6","s":"85c9d456eff5f49a"}
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