Research
January 13, 2016
Nordstrom Rewards promotional image
By Sarah Jones
While 47 percent of executives and entrepreneurs identify finding new customers as a key concern, a new report from Unity Marketing argues that the more strategic approach is to invest in client retention.
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","iv":"facf0b2157c9aef16398907dcd09efa1","s":"0c9599bab8d26b21"}
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