Columns
January 5, 2016
Adam Meshekow is executive vice president for product strategy and national sales at SITO Mobile
By a Luxury Daily columnist
{"ct":"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","iv":"bc0f3cce321da48cbc51f9874871e2ed","s":"570641bc08a85f5d"}
Share your thoughts. Click here