Research
December 29, 2015
Tiffany's iconic blue box
By Forrest Cardamenis
Tiffany’s digital IQ dwarfs that of its competitors, according to a new report by L2.
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lXmyu7UYCb6aQdi1H5YQzCxU+gqzRtZUIgnhad5Ao4vk4VgIS8R9N1bVq3W7WQOKHrJ8sDepdDQulaJvt43dA\/eOg2TTuV0O0aL8gCWr4Y8ZelZ+AkNQoW4vTuMR8Yg6eI54nf8RxSEdNlFM7uQMmNZRaZwDSzSV5VRLacPWvWBW4JL4fTTC3h9GZd3Qc+yWXmRUgCdjWvz85XInn4wyOf+Nr2vN5Z\/mQ9rRsbdDluY8XuLm2crajteNDjY4U0cViyDBGMrlRIJBsejgFpttKV\/EmSFQ9uQLE\/ea2kVPZo0O019JRulTOdtBzTf0rhXEHh3BIIM37\/Lq+2JGiMZpbBhswNYu58yzlqoGVNhu7v+mFEBbs8dTKmaydI30ir1G7\/yHG2PT3vS02yW1mRxHUPYNya6uqrNL4kBZHs+pFHLEOkTslZPrHXgnACQr3whmovMj0qb9UKPKzDYPTfgazpLEQjtT6voa1ba3jh21cV7y4ykMIg6Rft6wsPke63DvrfQVMHTTb2oJ0Fwm317ldudF+f4KqcM2ldQSW+\/Zu66L3XI\/4TnF2\/Sd8PkpXrOHBrwNInjuWZdARn28Wgi2YUrf5XezRterXs9iAow03w0yf9qyDtGJrXO0Xm7Eu8bXRYR\/yPfYy5LfsW75ceSPU+bclkufCkoyIkD0YjgR7Pi9cnsUH5Qe0XqR2Rm4movCXoIbNonze6uDHjRVxQV\/wT+G23u2OCcaCYmkP7ucu\/NKiB5MyTjbCUv709NHDBbONZ\/EI3\/kk5LX50+IjsJUlU3yz8tc0wX7ihdrcIuyE4kVopqLBQzsRmO5U3Az8\/pK+EbV+TcYfwjGReVCzPZpLcJUBabuYH00uTA6ROmjn2kfVWtooRrmtsIyVt1YhS0bwkE+cJvnWyN+w6mKrXoPMutqlfIJlTjQbshvlm1cmnhOit5RH5fAIQLlCgkzV3eVUvTCG08L26JZFRrvv\/Xc\/TX5fYVhvwdgHPt2UdA7cvEOhqNKQNV5apZZ85uYy5u6qP50yrrwgyf4EX4SGFbyETzdZUM1XliQmAQMNe8oUEnajYAMWTJ06Ma4Jk9lUSxXjJRha1vmkndv5PMfHbBhM\/2AgJ173K2Z+Mt6UEuuB5GvIBU9S8ktfIcBVYlhYujJOZDkKXC9Vsvf+3wARKyE76D8T2W6ag6LLiNfoAEckWbvmzPwmWF9cEcl9+OqKRCJEXEU6z0T2x+dlQJ7mUFvP31ciWtuCWbhxlyewwcXhY\/p68l+1cSwXVNhriMg\/CKUF1l\/m40pXaPFx2sQrjchj5+hOk6z69e2uByQKkAUiyR2P7mDlWgOpNV7VVUZuZhoOlGjQxNbJ6Xvf5nEzBVmThUCuhDmWATPeJI2dV9L7+WjGx6+jKlYQMv2m3haIZt4BLnmIFTylLkpek+LjiteD7ynz2C8qmVGalRjGyLAUzLnMDfnoiaVw8T0MHwsaCbMY7HrZzGuYeSaSHvBFJGHdEVmnQbcGXFIY6Iwi+iEoZ2xIZQqE1eCUHNE0dPaLVxXy2+ccaOGYRG\/mc99UWtzLJWON6PPUsQUVG9G4u6\/svBr\/kgf0mZDrSG0ZAU3JQBmga4iXlyFfVVLnbrDTUzhjuQ5ia878\/27cLsGPd3nvbFzjPT1ycbs53DTC+0Bu0DjRzz+Pq23z2IZuzGharOeC6jNXkPtbulOdnf7mUqi7zIcFdC8nDWQAuIgxHUmFTiU\/ZFVybw7vIOv3bXqYsIAzIWxQDdA0ycfy4znzYcNo9OJQag7cU2m3Vpb0CEdnzqX\/BumQ\/o6b19vhj8+NqGKFnStmuATbBA\/JMqXrZXmw+FwYbXtIJX2lNGew5d6z1VZABAZOVPglqCwrzNCLGUqfqg2\/riRN+WKqvk2mv+oahmXuL6EaXm9VEmwQ4XKZUVlbb8JL6IUQmMhO7WP+DEVcGV0WVrPKpBI1QobNJvk7t4SuT\/bi0Wrye3CIOCuN0CQfZc34u37CSEwKvvryHpqF96gyGLLQnLJrbv+uKYERZ+wl4SvjdalHxX\/JsIEssPW29ObiRqsMqlJdIMb1yC1\/4yiNDMEU+twrGY8Knd+muKbfr5eK8nyZfaQf64hMSpvd448CFqEatvJpQR3xdYzim42zlq+yI44xGj3yRjfZGtGwt2QcJ+ih6Lmcid1SFQK7XS+K85+yrCXvF0MPJfxB3o7xDu\/vhZvOUOO2ZwkrnwY1e+GTBw+HUtPq0SVlks\/2aL7QMLBtF63JEmZDU8PBVufcxW8wiPclIXM7EmHTVKtfnxuw+FUmUqbo1kjqR0JZ8iAW+vPsA5J4PfGqvuzei994yE\/S3wYtjmamtL\/R\/8pMk34Du0Kv0aLzPXujOTgh0onUZNXhVH+aXVfSsWq6T5Zm2k7wXHDv+6OF+p3tnth83kF\/JYTSqudVuiQwNvz5XIhAopGMl9T3Y9z4d+0H6SzFKlBsVQYXR3fxhCGCwMWdB3mphYQNCqgOUytPPugygTD9ktPzWRR03mH6t5Two+yNzk5bQHIUOtzogle6LdkVc6rBsVWGcN5CA7hIudcvjwI7oX61vP4\/ONWtX8\/XUujruz6p8aE6on5DXQIXTw92Zz+kFgWvG4tGJx8GUBZk52U7FtTi2cLbPV5qy6LxwZIoRTlelhVX3V99P0xf1H41BrTNKEj4EqGypymEL7UiAvyCXi+QXev3o3hxUItZhdBrYsU2JIHl1DzoqbMuFYau7xnNwOzZ3n6+0rP0tz3Nd51LlY58pTHBlWn6nP121NgUf9gLJh0qbzSiaYiEgP5aLw\/GL1S2I6Sb2coxkyEwGWjhYBpieiZG6QDcHFMosdvs23NrawS0PeZLsoLqo41y1fBzOyZQjlbDDsJoFzkrb29+VRkM3mipX\/vVbFfVmPxBIUMbXF0sV7fEzfoN80FoqwzGPTDH12QlUxZwbkpD9HwV4aA0KvKovBDZ+3OBoZcbKgsaYY9hQa6f0+XoOeim28oyJKg+g9aWG8pFfZf5b336Fltz+8XH2lq13T98mffYSXkDXdINeqiJBCUB9A2CjXLsPOG20nga3LWWQs9qEYuAeoyZc05AcOqJX2T4vtiTL7ijmIpPOcnz2cS8vYFlLSsvJ16Y1qqcGCH4I5uOr5rh1bH8n82H6pzgLCvktniR7kDoDUPj569o65Gv\/J9vHNUm52spWj9xK7Q5UgZB98JpCvE1Oj6AzoHcCcpZvGxpXpqKF6Qcz8oLHT8gopVkQDkgznXxUHqVacw9rNb3PWfH2gS43HYdnfmfgmj9vnx6v3LyznemALydgoxxHabZQ2Scwc+bu4yVDc2YEm\/qdN373w55wmWn\/72NOYheHXFueJKrYQYNF8QNFhFK0S\/mleC03oFyWfNCaUrgsVcbwrf99im33W5wsJuL\/khr1A48BanCENqoYccdxMQwNuCK9qRXuy6zRxhRlDGqQ1DbjmtAL6icBubLVIQJK8dP+CcBKVibShvFJykFqT1HDwXRC6xySXUfuYPLHpI9U8Z9aclipYgjXUauU6c3sFiwI0jgAYOGhs9HCbqGipqd13gzrngZFdtAY3GdnKaJ\/lEgRHZbV2DAzAdfOGfYOVyWVIRZWigBQvPPHU1MNuT3lD+222faZB++FDYOu3Wm26taOl4pP9ospASuMqOWhL7Dzr48EcM2rwL8CCgH6sP+IcC0YhT7fZNxtEMk8HbSwaJk5GWjapgv6P28gJT8uYYpjvZyWQhzhQwWNBuBMQiC2MJMjimWTUdNDNgvNfUBEWRjfrwDi06jWjiEzSoZzZZpCWjvNK3v7E+0Ezajr2kNaZD2a223pAqaDNt23CrSoRHYgkZ4DgBbuGgiappsM1\/Jf2\/9YKVlSLEQr5evdue8ALYbMP2pUKO9DOQICGcrl7MUKqPUbyVadjHdIY6TqCtWPx2ZhhyKioVazfMgKapvriA95nJQMv\/yxT9tUnfQwSHWkJXvuFaz1YrKUO00dFJ4CSemOKztNYfFN+xihP7Wd1Zr9cbRDPuVSo+NcXmqFjepzIRBROONj\/77DeolE+7zEte6pyPwueONzyYVkkMC1QIjxmRpFHsw3gqeWEwNQnPNXwbbkWURz5Psv3yY96UnsNmy13DylaXqLGs5Oe218D9zlKXKTNBYeVYlqFDEEF\/dDwM3a0GFN6h6ya8jbYly017ewqgK3cxfZsYZt\/\/XMNAwPOd6IDaUV36EC4dOxHvFbf\/X\/afioDSu\/\/HFlKpTWlxKMMut8IiGse+c336DqDkClK97YbQNTLctv9wGjctu1HVKfTdkhB5sIYHYTgCfuHjngwBeQtUDJN7yTAc4R9ejcHPzM9L16qNFjHIXLDLObZAUWgkHgIK5fAWTm9MV1RU47fzMfD\/ohuvMCSrAlA4\/jegBv3fyzJ\/723p9ddqObAL0rz0+t42ru8hNB+6ibFRRr3qBQjybqcF9cNh25xhK1qs5wSRiAvg7ZvEM2+\/ooc+oNrBo6NGi+HmpBdf4rQzhJi\/I74hdbKVRvPmmoCDDWqMHAXW8tQ3BiovOmEwxVbm0uFrRcPm9s5o41JJL5BcJP7iqSCCASMHcNI\/UDnznwdCeSRpT70O1MKPS72lPi7rqNZ0QIDQUubKfukz75loTLxO5CEnKKsIozNcj0v\/Iw3EGp8f5vvvpdDA4F6waw4OmdNfHnzTjrFE1ofApzCYgZ\/F0wrexQ5ST34wpM1sJMw8jnjJ5+32aVNyG\/GAYSHEzFwJXxzL7gHOdbv1+tQp1q5OY7orGHyo8iysJv4NKw33Otywle+Va2dIN5JZ1NXcLx1iOLDVApv3BPuYSR6BBnP\/Utf+09aD7aeaP9gbLaOngiiJsFBbHaUNUv8PUbMVBqcxs+6Qqc4TeZoaET9ZtauKzNNRMQz15BWq7hO1oSaayuBTdWdv98Be6+YkpKQ\/\/FN6HTtZr4ty8FLCOpy4pxLchrO2jZ2sLtWdcXvWR3bgAHEhQ79lBX2ga4MuzxuD7Doauj+7Ai9jY+jp79MyDtwxo0QFO7qxG\/Y5PJd2+a59eZ2ogJqkU6eL+3s8wfsbuVuxyVF3lyjrK0vGNUT\/D8nBvTDF92fze\/tIdf8KBWJQwAnVmOk6AOGkviZycr+OduKSKn8VPs9AOE6tfP5X8BKbcBoEDwPjuLbLkl+wS26PaIlYBIgU8qDCD91+jpVsIzoBHIjwjQ4XuLmHgwt3ZAVg1Z2UF\/0xFlWN+jOWPAL0KorjFZUmW3z6MumAopvhFNTpVm0oYBSgLCVlRM9BKfvvxpH18QQNGlHxWR9lJ1tBqtBkbpAD2AgwanDCFaOFDjPbP5lXHuZIHHAuUhCpFESWqu6Ua5kMOWhsOZUYufzN8+sk6XWc9CeD1iKdOE170jh65bcawACvrCrlG4F8SdCJ+4zlScepneOkIbMD96TWV7TNPylQnh8d5X8dZeyrzjPFLiau\/L+XiOfw+FeNuDG4DTPW\/hLoRWrth7f9eU68V7BmnHQU8joiuGpvggrKd9k3VXF3fT4A90vrNpgBUdIOCkehFgUOn8Fxjwef2ujPLZ5Z7H2FAXnUlHFCIOoFIxvaVMaBzjb9CktVnnCAQj+jI2DnGbZVBX6mFguOJTILzhSdE5lzhGvsNHy\/i45rX0ItLV8diPcJIUDVpJKzn4\/REe2DqiM+DQjAxePk28D39ZPQl7SjRi3irOJeA82hLXBn00tjijKaf9cKtrE3rjXNOwYKaPFV7bA2IgixMhLQ\/Rv23u64e+Oi29icDEAAw003aGu6m7SwXFdk1fAqp5XXkYC4esLMk1rqBMP\/4sd292h6g7+biBU+KXLl3BdqdNQJyD1Us8GNVfyfJ5efdmrlfS7H7tDrprCQpEdeDcq7alXzdLls84DZR3zN+JTpm+lNIcljqzydweDGSUR4tmE5WEEv6sjsXAj31g8Pd\/+Fe34eEPCDefwuqabplnb\/MPMstm7s5g+iVRXpHWvy5Frpt3y78bBsw+d9iHA8Po1p9dQijW+SkFabXTNMgif2MHhiuhSaiug0c0v80BX7SZ0\/5soRn2STZDxCOFR6Da3AdLYdhI3Pkny5cKHo4NfTPen4EXr0jUIH55kwT\/L9wefIY5K4SQRvKG9hue4\/8kOR1RIvfV8FQXIGTuyejWKuF1IOHLPwsmpptfxJWJC5b538fQU1kbyWaqBOfz9RSCxoEjhgqk6KaR1xAIxVPjhQ0bYXmo908UIyFI72tHapgr1\/1\/NU8XC9sniSrxFkeD+BO5AkQcfruPO1OJZWWp6Ayp59jW8VEVRDr5voMauFIi\/a6l41UeXncDSHoLH8Iyq0o8gsoRfehyZD9oCsTSoGY7zrKygCN6RvYAj6rQG4mX4lVCaTb\/ZMaX9XotkbGhYu6unlgKBo4K6oo+NbyRC2pAQOvSMcOkRLU7wRLFZmueQDzzsvO3ExdVyin05pq\/H+ho5QFJDZQVGNDYfjHhWVhmdaWATeSzhmbMqcC6fb5gGg9SOzS6zoqL8k9SPfKcWkS25MVNwHcdvnlkh2KahuKxWg7ySGmTlRhEl7AILoKRyo1Estg3in6ZdvZP1ZBXy3Mzxw+BHDuaJKi+5WXwRpmmUPajTgJB7VEQ6p9\/KbZdDgJl\/gMFlNo+mxns87jMyvhaLjpoZ6YI\/MKYdmD8dK2ArsjIRsVptgdjK4N+vWNeFX2po8JkRfhrEtQHG+jHRlImAMxm4O\/oGNM5Z8KJ1BGPYWDb2mM\/2DrJdb1zmMCi0PuszEJ3YUyfaGDbAe4JrZb83GRKg2Hf0DIX4XezNyq5K+xOZxJXBqbGstv3LAqUFs9G\/aTvoihRpKHJtUQiggYMp61Xq4XIOOMYpWbkODLyxqp\/3P1bUL3NPStwZehFDyayfNflNN4pIy5BNj5gUdlibbafUIxHCIJxwK1ALeih7+eDjf39+h6xjOXxeD0hpFN6WPOKRIM4ol7BHsvo8JI3cVlUTI3hpURhvJgrqFRjnd8HE4M8Ch+udtfM8G\/0YXD7DDQpG108JqxcCX\/kZeTiSWCeosZyBb74\/AlGX4bPGJlWhH1O7qRobmeDMxGE\/I57RlMM\/EAYVkC02HkwqBfB2vcBsw5m3reW8QCkG9pCjbo\/3DppPtC2NLFfkG2ZjGNvxUt8bRpAtQ7jKDgKEqTdgoxHWt\/VAbrnN7n93K\/F\/Eit4+vHK5i\/kjDL73SCegACSXmKguagJ\/wux9T7tGcsvH2UMEXWQ3udlcWZHBMwOviEl5e0ctAtuFvPiJn8gg2mtEVnskjI7KfhblhDYLXmqjZyNizFGfBdzn4pTB9WEQMH7JxXwdTosth7u1am8jNfVTC0FUTQ5LUZWoYNSDvBvvQCWHTCEOyTLYQxXrd6vCWyXhcwlQkvlfGv9lCZWSRuOLfeiC5IrxHJF+q7Mm405tnw\/mq2kVBPkeUChzY5SVAbLeEZWo2NDBEDDtrbyD6kPubx6l00dQqzcbkdy5SvwZmwftnWcQhNBkWqvncm8UPBLmpq80j5W8M8qdP\/4Jh48FjINbTibsbSa8UQV18LZ+YpB69ybpi6eaRx1wY2f2LSvEsmOuw3M\/gtgTuCE0a7DDQjPkzqPqNSencJi290Ocm4AMJS\/mKXPt3a5k8msokG2tOg3mLlOol1+7kQCgjbczijxfmsW9tvzzFWEbDHAdaabMLpDQivOwv0EiLlUSFpQbgmfZcu9Qg9gNqxYP\/dDyXVGb\/xLXsgirkHdq+abLjESZ5MxFmZ8UBpeYH7cFhhW6s68duOEr\/OvojoULhjROD2TnvWVyTjacdENKlM5mNfDGiMrMlpu4GO+ppeSXQG0TKcXnN0e6LPOQbMTukNHNmNPFjeqfY997SDXDtt\/XjzHVbnMODsgBllHTfgxf\/L020KgbNj+oHvZSqv57qhIUzTOWcqTO+0J35HnTueTpyXED68i31Jfrh3dp4IoMPeJ43wCAruLKotTYTrnlZmz+5oHBnpdJa6SSLhUpqObvq4S5vtspbxcJxNFmhUWmeprv4w5H9VNPmRLCBjnJvUoFbrq8Px1+b7IMAtzt1la0tS19U11Im1NwVeZ9YUi5Mn5CVn8aCF8vaFkt1WVlkrw1pwT6ajRi9IzSm8OTDFkiGCJvaG1Bjq3MMrntFGEtpstRH5o6PEa2Mq7wzKQHTKlR1G9SCQdbAt\/gIZTZUihuY8tGa0xLVGW9t5gQwygSg8dRuObauTJp4HJ7rJCKrJje+b\/TC37Z3QjjXCHbbiI7xiKq5T0BI7bgRbkXOHSJXdtVGbxNel\/1sGKEmoq4a4dgGJpQfHLqu6nGQl1du6q5Tk38S+fBe8UaMNtfoQSSUSGzJDnpUb4piHbnH+90AgAWf1R126UGb6wRFue+\/6VINL2qJ6LBVZgisDAVbZRsJi\/ExpSfp7ySText3CZh25txQhKBbbC30eFQPn91Y1L5LZFDK0l4XGsa6XFEdyHSoi3HSEIJDmK3d9AX4Lb1AkLYQJ3BwzRFNMa9DxpuiSbG7xAzWrGjgxP3+dwTShn3gaiANYsyGUb6079E+aQcPxQIi\/miYzYo9UoZm\/41nNvdW5krhrfEbyBKN24JKHENStURX87d3rUgmn8Prfxh4VrR\/oDn+gW3Cc+KiyD\/zycCI7YfcBGT63qSi5BbFxVNa0fsptxnXt+FUGXpLrd+B5K6nYXsU7AYh6uCIndqEuyleMr9lJ8R3E3aZgC4+dmbldi2E7P+ZFQEGdTHmN3Ec\/0bgzv7TuFpzGOC7GGEeqiv7Ee7dl9zpZvOU8QYkKD07Y2KXKesdP8r8xsHK5e06SwRCNcm5bWu5eRsKJAo74Bpyy66eZW6w08pscmskgbM\/QDj\/U8C7XLiOBw+Zxr3YuTewSDHVKdEX\/PIWf9UoQ9TjiWyxH\/\/oEEDWxGLGWfBMqD6o82k1vwLFyNdA+whVqRcDuiQAYpx8IPOFyKIYWuoAEGOKWe+UCyf188N01xel49g\/Jq\/8tJrVIOiZxK5D1U0HZwtFOGdBQeluMCh4rvvXT8AQibx95u49dimOtGGtYAFJ8V4WkFI02FEAOgfb8TOqPtujU3D2aKCgE0lF\/8G1apfIvYJcYWYLMRpLxc7MMFS4azjB6vUv6QgcE\/U6r48MP0PgwA==","iv":"ec3a62c4d99760891d2bcf5d30c55e7b","s":"ffa23502701f8667"}
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