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Dec. 27, 2024
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Blog

Top 5 brand holiday efforts of 2015

December 24, 2015

Saks Fifth Avenue Winter Palace illustration Saks Fifth Avenue Winter Palace illustration

 

By Forrest Cardamenis

This holiday season, luxury brands hoped to make deeper impressions by letting consumers interact and discover rather than simply push products.

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  1. 'Clash de Cartier' campaign explores dichotomy of dressing
  2. Luxury consumers trending toward goodness in purchases, values
  3. How luxury is the millennial’s unlikely weapon to fight social inequality
  4. Off the Cuff: A Q&A with Neiman Marcus' Stefanie Tsen Ward
  5. Saint Laurent Paris rebranding effort to settle over time
  6. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  7. Dior reinvigorates Miss Dior with latest floral romance
  8. Just how disruptive is Airbnb for luxury hotels?
  9. Prada Group bucks slowdown with 18pc revenue boost
  10. Assouline inaugurates two-story flagship in Riyadh, Saudi Arabia
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