Mobile
March 2, 2011
By Giselle Tsirulnik
The mobile medium is not only effective as a transaction platform, but can also drive traffic to luxury brands’ retail stores, catalogs, online and other channels.
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","iv":"e2da6331b106289e6dee5770df524289","s":"3ef230f945771a9a"}
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