Mobile
December 21, 2015
Longchamp Autumn 2015 campaign
By Chantal Tode
Mobile marketing amassed an impressive list of wins in 2015, from $30 billion in ad spend to surpassing desktop in search queries and television in time spent, with the biggest loss a lack of marketing opportunities tied to technology advances.
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","iv":"dde8b69610321cfd66903e04525bc689","s":"3b22bc2d59784824"}
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