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Dec. 26, 2024
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Burberry diversifies spring advertising with 40-image campaign

December 15, 2015

Burberry spring/summer 2016 campaign Burberry spring/summer 2016 campaign

 

By Staff reports

British fashion label Burberry is responding to the way in which consumers interact with its campaigns online by doubling the amount of imagery it is making available to them in its latest effort.

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  1. IWC social snow globe stirs up winter memories
  2. Leading with pedigree, Range Rover promotes plug-in SUV
  3. Luxury consumers trending toward goodness in purchases, values
  4. Dior weaves codes and trends together in digital nail polish promotion
  5. Dior shares holiday retail activations inspired by Cruise 2025
  6. Desirability, operational efficiency key to luxury brand growth: Accenture
  7. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  8. How can luxury brands tap into the back-to-school season?
  9. BMW models top luxury auto shopper poll, Tesla slides
  10. Balmain enlists virtual faces as brand spokesmodels
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