Multichannel
November 17, 2015
Image from Lyst's brand campaign
By Sarah Jones
Fashion ecommerce platform Lyst is positioning itself through statistical wordplay in its first brand advertising campaign.
{"ct":"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","iv":"210adc640a949dc0929478a7295d8d27","s":"86d14f760a77dd2a"}
Share your thoughts. Click here