Multichannel
November 17, 2015
Image from Lyst's brand campaign
By Sarah Jones
Fashion ecommerce platform Lyst is positioning itself through statistical wordplay in its first brand advertising campaign.
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","iv":"b0056fc7fa903b6af81e609263ecb699","s":"3cd760df504c4c84"}
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