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Internet

Web site navigation can make or break user experience

February 28, 2011

 

By Elizabeth Zelesny

Luxury brands should incorporate effective tab useIt is important for luxury brands to design good navigation pathways and optimize the browsing experience for their affluent consumers by incorporating tabs for effective usability.

Luxury brands should design their Web site from the beginning with the user’s needs in mind, rather than adding a usable navigation later on. Creating specific sub-categories, advanced search boxes and tabs can benefit luxury brands by streamlining the navigation process.

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  1. Roche Bobois furnishes boutique resort in Turks and Caicos
  2. Leading with pedigree, Range Rover promotes plug-in SUV
  3. Gucci channels spirit of giving
  4. Vestiaire Collective partners with influencers to combat fast fashion
  5. Authentic announces Barneys New York Residences in Tulum
  6. Luxury Unfiltered: Surface changes are not enough. Luxury must master the art of rebranding
  7. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  8. Off the Cuff: A Q&A with Stuart Weitzman's Kaisy Mae O’Reilly
  9. The future of successful luxury brand collaborations
  10. Luxury Unfiltered: Crisis or opportunity? Why luxury brands must focus on strategy, not fear
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