Research
November 10, 2015
#HMBalmainNation, print campaign
By Jen King
Since September 2014, fashion brands have increased digital advertising by 53 percent while decreasing print placement by 2.3 percent, according to a new report by MediaRadar.
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","iv":"3e51857a82205625da033591aa55ba36","s":"8b4475ad9dfc035f"}
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