Research
November 4, 2015
Courtesy of Marc Jacobs
By Forrest Cardamenis
NEW YORK – Marketers can learn a lot from the results of behavioral psychology studies, according to an executive speaking at L2's "Sold: Why Consumers Buy What They Buy" clinic on Nov. 3.
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