Research
November 4, 2015
Courtesy of Marc Jacobs
By Forrest Cardamenis
NEW YORK – Marketers can learn a lot from the results of behavioral psychology studies, according to an executive speaking at L2's "Sold: Why Consumers Buy What They Buy" clinic on Nov. 3.
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","iv":"1649a30a3d8b5760d831e0d6f0a1a300","s":"170de549c58c0b70"}
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