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Commerce

Different sectors must approach branding, ecommerce differently

October 30, 2015

Vertu Aster Vertu Aster

 

By Forrest Cardamenis

LONDON – Understanding the consumer and how she interacts with a product across different platforms is crucial to providing services worthy of a luxury brand, according to an executive from Vertu at Luxury Interactive Europe 2015 on Oct. 28.

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  1. Hublot nods to tennis champion Novak Djokovic with custom chronograph
  2. Louis Vuitton opens applications for biennial Watch Prize
  3. EssilorLuxottica establishes Inclusion Committee
  4. Roche Bobois furnishes boutique resort in Turks and Caicos
  5. Home office boom fading in favor of living room, kitchen refurbs: 1stDibs
  6. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  7. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  8. Women now represent 13pc of global billionaire class: Altrata
  9. Luxury Unfiltered: Crisis or opportunity? Why luxury brands must focus on strategy, not fear
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