Multichannel
October 29, 2015
Glenfiddich Scotch
By Forrest Cardamenis
LONDON – When a company wants to establish itself as a luxury brand, sometimes everything but the product needs to be changed, according to a Glenfiddich executive at Luxury Interactive Europe 2015 on Oct. 28.
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","iv":"1fb80596a38351a3c39a48b39b7bab63","s":"6cc8caca9d2bad9a"}
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