Multichannel
October 29, 2015
Gieves & Hawkes bespoke
By Forrest Cardamenis
LONDON – Savile Row tailor Gieves & Hawkes is using digital to broaden its consumer base, according to an executive from the brand at Luxury Interactive Europe 2015 on Oct. 28.
{"ct":"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","iv":"9cb73b1e746f115d1454cf86bbd8bb56","s":"f54a2f21f054ea13"}
Share your thoughts. Click here