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Commerce

Omnichannel services attract holiday shoppers but free shipping reigns supreme

October 27, 2015

Couple Carrying Shopping Bags in Mall Couple Carrying Shopping Bags in Mall

 

By Chantal Tode

Bricks-and-mortar retailers are heeding the demands of shoppers and doubling down on omnichannel services such as order online, pickup in-store and same-delivery this holiday season, but free shipping still remains the best way to encourage online gift purchases.

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  1. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
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