Research
October 26, 2015
Still from Louis Vuitton mcommerce film; the brand is one of the only ones to offer free next-day shipping
By Sarah Jones
Retailers need to look at free shipping as an investment, weighing the short-term expense against what can be recouped in the long run, according to a new report by L2.
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","iv":"2af242eac73f7042bf55216b5f7f9504","s":"edb3bfc95b3c37c6"}
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