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October 23, 2015
Young affluents are tuned-in to marketing tactics; image courtesy of Michael Kors
By Forrest Cardamenis
NEW YORK – The marketing of “authenticity” has reached a breaking point and needs to stop, according to strategists from The Future Laboratory at the U.S. Retail & Luxury Futures Forum on Oct. 21.
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