Research
October 19, 2015
Image courtesy of Four Seasons
By Jen King
As interest in craft cocktails continues to grow, spirits brands will need to implement “sensploration” tactics to remain competitive in a crowded space.
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","iv":"dcc635cf25830e3ce5bd821eb9faec32","s":"37c47cd80fecbb8f"}
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